Many people must have come across some weight loss tutorials on various social media platforms. Those so-called weight loss bloggers will promote various seemingly effortless weight loss methods, such as "eating, drinking, and lifestyle based weight loss methods", "dietary therapy weight loss methods", and so on. A recent investigation by a reporter from the Legal Daily found that many weight loss bloggers sell under the guise of weight loss, and some even recommend prescription drugs as "weight loss drugs", misleading the public and suspected of violating the law. Selling products under the guise of "seeding" is no longer a new marketing tactic, and many netizens instinctively become wary of these seeding posts. However, facing the temptation of profit, the marketing tactics of these bloggers are also evolving synchronously. For example, some bloggers solemnly claim to test and crack down on certain weight loss products to deceive netizens into empathy, but when they click on videos or posts, they are actually recommending weight loss pills, capsules, and tea. Nowadays, various platforms are proficient in algorithms. Once netizens read weight loss information, similar information will be overwhelming in the future. If they read more, it is inevitable that some people will fall for it and purchase products with a try attitude. If it's just ineffective weight loss, wasting consumers' time and money, it's not even the worst outcome. Even more terrifying is that some bloggers are willing to take risks in order to make money, encouraging weight loss through medication, and even turning prescription drugs into "weight loss pills". On a certain platform, many bloggers recommend Smeglutide injection, which is a prescription drug for diabetics. Many doctors have reminded that long-term use of smectide by normal individuals may lead to hypoglycemia and may also have certain effects on women's menstrual and reproductive abilities. Losing weight may not necessarily be effective, but it can actually ruin the body. One important reason why these pieces of information can flood social media is that their qualitative nature is somewhat ambiguous. These bloggers usually introduce the products they have used under the guise of sharing their experiences, in order to differentiate themselves from traditional advertisements. Moreover, most bloggers cleverly annotate the text in the video: "Ordinary food cannot replace health products and drugs," in an attempt to evade legal responsibility. However, in the eyes of many legal professionals, these practices are almost deceiving others. According to Article 8 of the Measures for the Administration of Internet Advertising, it is prohibited to publish health food advertisements in disguised form by introducing health and health knowledge; When introducing health and wellness knowledge, it is not allowed to have shopping links or other related health food content on the same page or at the same time. According to these regulations, the behavior of some platform weight loss bloggers can be directly classified as violations. However, because this phenomenon is too common, when there is no consumer to take their rights seriously, such behavior is often in a state of "disregard for the law". For these chaos, major social media platforms have the most ability and responsibility to carry out necessary management. This kind of marketing promotion in a gray area may bring short-term benefits to the platform, but in the long run, fraudulent behavior will eventually be backfired, not to mention that once a security incident occurs, the platform will inevitably bear joint liability. Allowing such gray traffic and benefits to go unchecked will only worsen the ecosystem of the platform, harm users and consumers, and ultimately harm the platform. Take out the bone scraping therapy earlier
Edit：Luo yu Responsible editor：Jia jia
Source：GMW.cn
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