On February 2nd, the People's Daily Online Research Institute released the "2023 Consumer Hotspot Observation Report" (hereinafter referred to as the "Report"). According to the report, the total retail sales of consumer goods in China reached 47.1 trillion yuan in 2023, reaching a historic high. The report has extracted the top ten new consumer trends for 2023 and analyzed relevant hot words. The hot words related to Guangdong, "Dragon Boat Drift" and "Racing", have been selected. During the 2023 Dragon Boat Festival holiday, the Diaijiao Dragon Boat Drift in Nanhai District, Foshan City, Guangdong Province, attracted the attention of audiences nationwide and became an internet celebrity IP. The river in Diejiao Township is winding and winding, and the dragon boat competition in Diejiao is tailored to local conditions, creating gameplay such as curve racing and water drift. "Dragon boat drift" has become the exclusive term of the Diejiao dragon boat competition. It is difficult to find a golden viewing location such as starting point, turning point, and turning point. Dragon boat races have comprehensively stimulated local consumption, with tourism revenue in the South China Sea region reaching 1.058 billion yuan in June, a year-on-year increase of 40.24%. The local media summarized the characteristics of Diejiao Dragon Boat as: profound cultural heritage, outstanding skills, and cross-border innovation. The TV series "Fury", which premiered in January 2023, became the first popular film and television work at the beginning of the year. It received high praise from the entire network with real-time ratings of 3.7% and a rating of 8.5 on Douban. At the same time, this drama has made the setting in Jiangmen, Guangdong popular, as well as other delicacies such as pig's feet noodles and vermicelli. Driven by social media and e-commerce, sales of related products have skyrocketed. According to data from the Jiangmen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, from January to June 2023, Jiangmen City received a total of 11.528 million tourists, with a tourism revenue of 12.091 billion yuan, an increase of 88.99% and 157.33% year-on-year, respectively. The report also sorted out the six major local consumption hotspots IP in 2023, including Shandong Zibo BBQ circle fans, Hangzhou and Chengdu major events driving consumption, and Harbin fancy pet customers, among others selected; We have sorted out eight hot consumption policy measures for 2023, including real name ticket purchases for large-scale performance events, cancellation of appointment visit mechanisms for some museums, and opening of government cafeterias and parking lots to tourists during the Yangzhou holiday. In addition, the report summarizes the suggestions and expectations of consumers in the consumption fields of culture, tourism, transportation, etc. based on the message data about consumption on the leadership message board of People's Daily Online. (Lai Xin She)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：People's Daily
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