Recently, topics related to "a cliff like decline in piano sales" and "decreasing enthusiasm for piano learning" have made it to the hot search. On January 26th, the China Musical Instruments Association held a media communication meeting to respond to public concerns about piano consumption and piano learning. In the view of Wang Shicheng, Deputy Secretary of the Party Committee of the China Light Industry Federation and Chairman of the China Musical Instrument Association, such a statement is too "alarmist" to be true, as the piano industry is entering a period of adjustment. He told China Economic Net reporters that the total number of pianos manufactured in China reached over 390000 in 2019, accounting for 75% of the global piano manufacturing market share. The manufacturing, export, and consumption of pianos in China have long been among the top in the world. According to the development laws of European and American countries, the market will enter a turning point and a period of deep adjustment when it reaches 300000 units. In Wang Shicheng's view, the current problems faced by the domestic piano market belong to the inevitable stage of cyclical development of the domestic and foreign industries. Influenced by objective factors in the past three years, the adjustment period of the industry has emerged earlier. Meng Yu, Chairman of Beijing Xinghai Piano Group Co., Ltd., also stated that the "cliff like decline in piano sales" is exaggerated, but he also admitted that due to the impact of industry adjustments, piano companies are required to make self adjustments as soon as possible. In terms of products, we should start by adjusting the structure and expanding the categories to meet new consumer needs. For enterprise operation, it is necessary to improve quality and efficiency, and do a good job in converting new and old driving forces. "The China Musical Instruments Association had already started research work before the so-called 'collapse of the piano industry' hot search. Wang Shicheng told China Economic Network reporters that the current problems facing the industry include a decrease in demand for non essential large products, adjustments to admission exam policies, and diversified development of musical instrument consumption.". Faced with the painful stage of industry development, it is necessary to transform and upgrade the industry, focus on high-end piano products, better integrate production and performance with the performing arts market, meet the needs of elderly friendly products, and adjust art training policies. It is expected that the domestic piano production will remain between 200000 and 250000 units per year, accounting for about 50% of the global market in the future. "The industry's development vision of 'making music a necessity in daily life and making musical instruments a standard accessory for families' has not changed. Wang Shicheng called on relevant departments to increase their assistance to domestic musical instrument enterprises and ensure the precise implementation of various assistance policies.". In terms of bringing musical instruments into campus, we encourage the selection of ethnic musical instrument products, and at the same time, in the implementation of the "double reduction" policy, we try to avoid a "one size fits all" situation and meet the normal needs of music education. Is the demand for learning the piano still strong? Has the number of people learning the piano decreased? Mr. Wu, who has been engaged in piano teaching for a long time, told China Economic Network reporters that based on his professional experience, the overall number of piano learners has not fluctuated significantly. But he also emphasized to a reporter from China Economic Net that among the group of piano learners, apart from families and students who have a preference for piano art, there is indeed a portion of students who lack long-term planning before learning piano. It can be said that the choice of "entering the pit" is more radical and blindly following. Ms. Wang, a resident of Beijing, told China Economic Net that her 9-year-old daughter currently takes a piano class once a week, with a tuition fee of 300 yuan/hour. The main reason for learning the piano is that she and her elderly family have received music education. Child
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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