Recently, Xinhuanet and Tiktok E-commerce jointly released the story of the creators of Tiktok E-commerce 2023, using four micro films, namely, Magic Umbrella Shop, Best "Black Powder", Aftermath and Who is Zhao Meili, to reproduce the exploration path of four creators in different fields in Tiktok E-commerce, which attracted public attention. In recent years, the rapid development of short video and live streaming e-commerce has opened up new growth opportunities for product sales. Behind this is the change in individual destiny and the development and progress of society. We are pleased to see that a large number of e-commerce creators have come to the forefront, not only finding new careers and hopes, realizing their own life values, but also driving the people and industries around them, helping more "fellow travelers" to have a better life. Yang Guomin, the director of the "Xiao Yang Factory" in the micro movie "Best Black Powder", is a young man born in the 1990s from Inner Mongolia. After working in the south for seven years, Yang Guomin resigned and returned to the grassland to take over his father's sheep manure fertilizer factory. Yang Guomin, a computer professional, was not good at words and could not keep the large number of customers maintained by his father. He took a different approach, brought Internet thinking into play in product marketing, targeted the popular "balcony economy", recommended sheep manure in Tiktok e-commerce through short videos and live broadcasts, and built this niche product into a "hot money" that could sell more than 300 tons per month, which also led to income increase for herdsmen in the supply chain. The other three micro films also show the "no boundaries" of e-commerce and the magical power of the Internet: Lei Penglin, the director of the umbrella factory, "responds to every request" of netizens, and revitalizes business with a creative umbrella that opens a "brain hole"; The inheritor of the porcelain making family, Mo Mo, innovates and leverages the live broadcast room to open the door to cooperation with well-known kilns; College student Zhao Meili's return to her hometown to assist farmers has driven the local lotus root purchase price from 2 yuan per kilogram to 3.2 yuan per kilogram. As these creators became popular, relevant practitioners also benefited greatly - Zhao Meili led five to six dozen local people to return to their hometowns to assist farmers, allowing farmers to earn several thousand yuan more per acre of land; Mo Mo invited over 500 kiln mouth managers from Jingdezhen to enter the live broadcast room, promoting industry cooperation and innovation; Lei Penglin's creative umbrellas are in short supply, and the expansion of the factory has driven personnel to take up positions; Yang Guomin has found a path to online transformation, driving the income of herdsmen in the industrial chain... In this process, e-commerce and physical entities complement each other and benefit each other. In this sense, the real economy is also a "companion" of e-commerce. "Looking for fellow travelers" is the growth base of the creators of Tiktok E-commerce, which is committed to finding high-quality talents and businesses. Through special support plans such as "Mountain Products Top News", "See Crafts Program" and "All People's Good Books Program", it helps them achieve more long-term development on the platform. Tiktok E-commerce records the story of 2023 creators and the common struggle history of millions of fellow travelers. (Lai Xin She)
Edit：Luo yu Responsible editor：Jia jia
Source：Beijing Youth Daily
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