Sports celebrities will successively endorse their hometowns, and cultural and tourism departments in various regions will expand their "customer acquisition gameplay"?
2024-01-24
At the beginning of 2024, the cultural and tourism fever continued to heat up. Nowadays, shouting videos have become a routine operation, and cultural and tourism departments in various regions have started to focus on the next direction of development - celebrity effect. Recently, sports celebrities such as Sun Yingsha, Wu Dajing, Chen Yufei, Wang Shun, and others have appeared on camera as "platforms" for their respective hometowns. They either introduce local characteristic attractions or bring an immersive experience through Vlogs... The cultural and tourism department focuses on "pet fans". According to incomplete statistics, the daily number of updated works on official short video accounts of cultural and tourism departments in multiple regions can reach 20-30. After the popularity of the "My Surname X" cultural and tourism shouting series across the internet, cultural and tourism departments across the country have once again demonstrated their unique abilities. Previously, multiple netizens left messages on the official account "Shijiazhuang Culture and Tourism Voice" of the Shijiazhuang Municipal Bureau of Culture, Radio, Television and Tourism, expressing their desire to see national table tennis player Sun Yingsha endorse their hometown. Public information shows that Sun Yingsha, born in Shijiazhuang, Hebei Province, started her ping pong career here. A few days later, the Shijiazhuang Cultural and Tourism Bureau allowed netizens to fulfill their wishes. From the revolutionary holy land of Xibaipo to the "Number One Bridge in the World" of Zhaozhou Bridge, Sun Yingsha finally uttered the classic slogan: "So close, so beautiful, come to Hebei on weekends. I'll wait for you in Hebei." Coincidentally, the official account of the Ningbo Municipal Bureau of Culture, Radio, Television and Tourism, "Ningbo Culture and Tourism," also fulfilled the dreams of netizens. They invited swimming star and Tokyo Olympic champion Wang Shun to appear in the video, Welcome everyone to Ningbo, enjoy the culture of eastern Zhejiang, see the Oriental Port, and eat the seafood from the East China Sea. Afterwards, satisfied netizens continued to provide suggestions and make new wishes for the promotion of their hometown. This virtuous cycle has been formed in the comment areas of multiple cultural and tourism department accounts. "Baoding has a showdown, shouting for Guo Jingjing to score higher." "Shijiazhuang athletes, as well as Gong Lijiao, women's basketball players Han Xu and Zhang Jingyi, all want to see." "Come to Ningbo quickly, where there are many Olympic champions and delicious food." "How can the momentum of the" celebrity effect "develop from" attracting customers "to" retaining customers "? This is another topic that cultural and tourism departments in various regions need to solve.". According to the reporter's understanding, the impact of the "celebrity effect" in the sports industry has gradually become apparent. At present, multiple related videos are widely disseminated on various platforms. Among them, "Sun Yingsha's shouting video" was topped, with an interaction volume of 100000. As cultural and tourism departments compete to introduce resources from various regions, a track that incorporates sports elements has emerged. Several Sun Yingsha fans told reporters that after watching the promotional video, they are very eager to travel to Shijiazhuang: "We have already had many people take their friends to check in, and the experience is very good." Previously, Winter Olympics champion and short track speed skater Wu Dajing released a Vlog inviting netizens to experience the fun of ice and snow in Northeast China. He shared many traditional local activities in the video, such as ice skating, ice monkey skating, and ice karting. After the video was released, netizens inquired about the shooting location in the comment section and hoped to meet Wu Dajing by chance. Some people have already posted the same check-in attraction. In addition, some cultural and tourism departments have not only stayed at the stage of "shouting through the air", but also carried out a series of landing promotions for sports celebrities. On social media, multiple netizens posted a topic post about the huge poster of Sun Yingsha checking in on the Shijiazhuang subway. In addition, the reporter noticed that through Wang
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Ecns.cn
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