Transforming Good Scenery into Good Money Scenery - Exploration of Rural Revitalization Behind "Internet Famous Villages"
2024-01-22
The old houses have become popular "clocking places", the sea of roses is full of tourists, and the simple folk houses have become popular homestays... Qujing City, Yunnan Province, located at the source of the Pearl River, has taken the pilot project as a demonstration in recent years, launched six pilot projects for rural revitalization, 14 provincial and eight municipal demonstration villages for living, working and beauty, and explored the road to rural revitalization that is "livable, loud, sustainable, and replicable". At present, six demonstration pilot projects have been completed in Luoping Yunshang Flower Township, Luliang Lotus Village, Zhanyi Red Tile House, Qilin Shengguantun, Xuanwei Guanzhai, and Fuyuan Baojia Village. Immersive rural tourism has become a new favorite of local tourism. Revitalizing idle adobe houses. Every weekend, visitors flock to Hongwafang Village in Zhanyi District. In the village, there are adobe houses, brick and wood houses, ancient trees, and ponds in front of the village, where many tourists stop to watch and linger. Hongwafang Village is located in Qinghe Community, Longhua Street, Zhanyi District, 11 kilometers away from the urban area. It currently has 227 households with 1074 people, including 32 people from 8 poverty-stricken households. Historically, it was named after the red color of the fired tiles. In November 2022, Hongwafang Village was designated as one of the six rural revitalization demonstration pilot projects in Qujing City. Zhao Shixiang, Deputy Director of Qinghe Community, introduced that during the implementation of the project, we will adhere to the main tone of "building and managing rural areas", activate idle resource assets in the village, and ensure that all planning, design, and construction serve subsequent operations and increase public income. Established a village collective company, selected and trained a rural CEO operation team, and participated in the entire process of rural planning and construction, business layout, industrial development, and operation management. Implement models such as farmer self operation, collective company self operation, and farmer+collective operation, and divide them according to the proportion of investment. Continuously strengthening the village collective economy and driving the increase in income of villagers. The reporter saw that Hongwafang Village is situated by the mountains and by the water, with convenient transportation and over 30 ancient trees in the village. Many traditional houses have been renovated to preserve their original appearance. The adobe houses used for smoking tobacco leaves have been converted into homestays, with over 30 rooms fully occupied. Tourists are eager to take photos and check in in front of the adobe houses. A small path in the village has been transformed into a food street, and villagers are selling fried potatoes, roasted tofu, cold rice noodles, and thin bean powder, attracting a constant stream of tourists. A few years ago, 49 year old Zhao Dexiang was still a registered impoverished household. Now, he has opened a halal restaurant at home, with three or four tables of customers every day and sales revenue of 600 to 700 yuan. "There are many guests on weekends and long holidays, and sometimes guests have to wait in line," said Zhao Dexiang. "Since its opening on September 28, 2023, Hongwa Fang Village has quickly become an internet famous village." Zhao Shixiang said that during the National Day holiday in 2023, the number of tourists exceeded 130000. In the past three months, there have been hundreds of tourists every day from Monday to Friday, and thousands of tourists every day on weekends. Tourists from Shenzhen, Beijing, Chengdu and other places are coming to stay. Rural tourism has driven more than 110 villagers in the village to start businesses and find employment. Recently, while the northern region is experiencing a cold winter season, the Shenguantun Village of Shaba Village Committee in Xiaoxiang Street, Qilin District, Qujing City, is lush with green mountains. In the warm winter sun, more than 1200 acres of edible roses bloom around the village, and a continuous stream of tourists swim freely in the flower sea. Shengguantun Village is 15 kilometers away from the central urban area of Qujing
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Economic Information Daily
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