As an emerging retail format, snack mass sales are becoming a new and thriving model in the consumer market. Data shows that as of October 2023, the number of snack collection stores in China has exceeded 22000. The reason why mass selling snack shops can gain consumer recognition is closely related to the high cost-effectiveness reflected in the products. At present, people's consumption concepts are becoming more rational, and the prices of products in bulk snack shops are affordable and cost-effective, which is in line with this consumption trend. Unlike traditional distribution channels, mass selling snack companies often adopt a factory direct sales model and try to reduce product prices as much as possible through methods such as volume based procurement, in order to gain user stickiness through price advantages. At the same time, a branded and chain based business model can also provide consumers with a sense of quality assurance. The consumption scenes and experiences brought by mass selling snack shops are also important reasons for their popularity. The bright and spacious storefront, rich product selection, neat and beautiful shelves, and a free selection atmosphere created by mass selling snack shops... In the consumption space, people can slowly choose, and many loose goods can also be purchased individually. Differentiated and personalized consumer experience meets the shopping needs of consumers to try new and fresh things. It should also be recognized that mass selling snack shops are in a rapid development stage. While actively laying out and expanding the market, they also need to face the potential problems that may exist in their development. To achieve the sustainable development of the new business model of snack sales, it is ultimately necessary to create a "hard currency" with good products and turn more "first time customers" into "repeat customers". Ensure food safety and ensure that consumers can eat with peace of mind; Adapt to the trend of healthy eating and moderately increase low sugar, non fried, and additive free foods; Standardizing the management, operation, and delivery processes to provide consumers with a more comfortable shopping experience... Only by doing a good job in "small snacks" can mass selling snack shops better attract, welcome, and retain customers. Wherever consumer needs are, the market is there. Mass selling snack shops have won the attention of consumers with their fashionable and trendy image, and have also brought us inspiration: adapting to new trends and exploring new scenarios can better unleash consumption potential and open up new space for consumption growth. (Lu Tao) (Le Xin She)
Edit：Luo yu Responsible editor：Wang er dong
Source：people.cn
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