In recent years, the internet celebrity vegetable market has blossomed everywhere, becoming a popular check-in destination for young people. "Market City Walk" and "Market Dressing" have become popular search terms on social media. The vegetable market best reflects the fireworks of a city. Behind the transformation of traditional vegetable markets, consumer upgrading has driven people's demands for food quality and environment, and is a response to new consumer demands. The rise of social media has made "food" and "photography" closely connected, and the online and uniquely designed popular food market has naturally become an excellent background for young people to showcase their lives. The wave of urban renewal has also provided fertile ground for internet famous vegetable markets, and some old vegetable markets have been transformed into beautiful symbols of the city's appearance. However, not all internet celebrity markets have gained long-term vitality. Some internet celebrity renovations aimed solely at catering to young people may attract temporary traffic and appear lively, but their revenue has not improved significantly. As the freshness fades, the traffic disappears and the market returns to calm. On the other hand, those evergreen internet celebrity markets have all embarked on the path of emphasizing quality and service. For example, the Wuzhong Market in Shanghai has successfully transformed from a traditional food market to a trendy gathering place for young people by retaining the old architectural layout, introducing specialty merchants, and emphasizing food quality and hygiene. For example, the Hangzhou Hongshiban Agricultural Market, with the theme of Jiangnan Water Town, creates a fresh and comfortable shopping environment, and sets up supporting facilities such as rest areas and cafes, allowing people not only to buy groceries but also to relax and socialize. In the process of transformation and upgrading, these markets not only focus on external beautification, but also on internal optimization, catering to the aesthetic preferences of young people and meeting the needs of the elderly. While enriching commercial diversity, the essence of the vegetable market is preserved. Internet celebrity is not the only way out for the vegetable market, nor is it its core competitiveness. Internet celebrity is a means of attracting customer flow in the vegetable market, rather than an end in itself, and improving functionality and experience is fundamental. The way out for the internet celebrity vegetable market is not to blindly pursue traffic, but to adhere to quality, return to the source, and provide better life services for consumers. The internet celebrity market is not just a phenomenon of the internet, but a product of the interaction between urban development and consumption upgrading, reflecting people's pursuit of quality of life and diverse experiences. Only by firmly grasping quality and innovation, actively integrating with the community, can the internet celebrity food market continue to unleash its vibrant charm. (Lin Zixiao) (Lai Xinshe)
Edit：Luo yu Responsible editor：Jia jia
Source：ECONOMIC DAILY
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