Commentator from Guangming Net: Recently, Harbin has been the most talked about tourist city in China. Due to the increasing popularity of Harbin on the internet, cultural and tourism bureaus and related practitioners across the country are trying their best to leverage the current internet attention to cultural and tourism, and promote local tourism resources in various forms to attract customers. If Harbin becomes a popular tourist city and frequently makes headlines, it is somewhat accidental. The current popularity of various cultural and tourism bureaus can be attributed to their new media dissemination that captures the attention of tourists. According to media statistics, starting from January 9th, the official Henan cultural and tourism account "Henan Provincial Department of Culture and Tourism" has released 20 to 30 videos per day and 112 videos for four consecutive days, continuously showcasing local cultural and tourism resources and attracting nearly a million new fans; In addition to the "Sea of Questions Tactics", the cultural and tourism account "Henan Travel Recommendation Officer" managed by post-00s has chosen to release a series of beautiful male video albums to once again promote it to hot searches when posting food and beautiful scenery on other official accounts. With high-frequency operations such as Henan cultural and tourism, cultural and tourism departments across the country have actively or passively started to participate in this still popular urban cultural and tourism promotion. This is very similar to the previous "fancy internal competition" among cultural and tourism directors from all over the country, and the core of the event at that time was also to promote and drive the development of local tourism economy. The Chinese New Year is coming soon, and the Golden Week of the Spring Festival is an important time node for tourists to travel. Local cultural and tourism bureaus are increasing their publicity at this stage, attracting tourists with various creative and imaginative ideas, which can indeed affect the destination planning choices of travelers with travel intentions. It should be said that this "roll" is a positive attitude of the administrative body to actively adapt to the market. At any time, the cultural and tourism department should guide market entities to serve tourists well and meet their reasonable requirements based on the promotion and promotion of local tourism resources, which is also their responsibility. Such a lively scene will definitely bring a wave of high-level tourism revenue. This year's New Year holiday, Harbin received 3.0479 million tourists and tourism revenue reached 5.914 billion yuan, both reaching historic highs. Such achievements and the economic income driven by tourism are envied by everyone, and have also led to another big competition in promotion and promotion of cultural and tourism industries across the country. But it should be noted that Harbin's tourism revenue has reached a historic high, largely due to its rich cultural and tourism resources. Based on the existing video content actively disseminated on the internet from various perspectives such as tourists, the development of Harbin's tourism economy this year is still mainly based on its annual fixed construction and operation of the Ice and Snow World. However, significant changes and progress have been made in service details, urban culture, and humanistic care. It should be said that it is precisely Harbin that has improved the tourist experience by focusing on details, which has led to its tourism boom. As a traditional winter tourism destination, Harbin itself does not lack tourism resources, and there is no need to worry about the imbalance between market supply and demand caused by excessive investment. After being rolled up by cultural and tourism bureaus across the country, the most important concern is actually whether each region can balance the input-output ratio of tourism in order to develop the tourism economy. Putting effort into short videos and other promotional activities can achieve better results even with lower costs,
Edit：Luo yu Responsible editor：Jia jia
Source：GMW.cn
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