Why is the most popular industry at the beginning of 2024 cultural tourism?
2024-01-17
After becoming popular in Harbin, cultural and tourism departments across the country were unable to sit still and gradually resorted to fancy activities, from wildly posting videos to inviting celebrity platforms, from sending tourists diamonds to listening to advice and pampering fans. Cultural and tourism accounts collectively went crazy and competed to become the "king of competition", becoming a scene on the Internet. Why is the most popular industry at the beginning of 2024 cultural tourism? Reviewing 2023, whether it's Zibo barbecue, village supermarket, or Tianjin Grandpa diving, the emergence of these cultural and tourism hotspots has been separated by a certain period of time. By 2024, it had only been half a month since Harbin became popular and various cultural and tourism activities took place in various regions. In half a month, Harbin has transformed from an important old industrial base to a warm and generous "Erbin" that dotes on tourists. The old tourist city has become popular, Central Street is bustling with popularity, "Princess Sofia" is popular all over the internet, and tens of thousands of people in the ice and snow world are "bouncing" on hot searches. Culture and tourism continue to heat up, and cultural and tourism departments in various regions are also unable to sit still. Henan Culture and Tourism specializes in naval warfare techniques, which is a hot topic in the online search; The unfashionable video of Shandong Culture and Tourism has become popular; Hebei Cultural Tourism claims to be the "King of Scrolls" and focuses on listening to advice; The original author of My Last Name is Shi called hundreds of wheat for cultural tourism around the country in the past two days, and the microphones were smoking... First, the "four provinces of mountains and rivers" were output crazily, and other places joined in one after another, not only to create natural scenery and cultural customs, but also to invite stars to the platform. Zhao Liying, Wang Yibo, Yiyang Qianxi, Xiao Zhan, Liu Tao and other people spoke for their hometown one after another. In this wave of enthusiasm, cultural and tourism accounts in various regions have scored high, and the "post-2000" style of easy, lively, and interactive operation has been welcomed by netizens. Some netizens joked that "the major cultural and tourism reorganization in various regions focuses on not laughing at anyone.". At present, the number of fans on cultural and tourism accounts in multiple regions has exceeded one million, with Henan cultural and tourism gaining over one million followers. Crazy roll, right roll? The birth of an internet celebrity city requires both opportunities and accumulation. For the vigorous promotion of cultural tourism in various regions, many people praise it, but others believe that it needs to be viewed rationally. In the view of Li Mingde, an academic advisor at the Tourism Research Center of the Chinese Academy of Social Sciences, this wave of enthusiasm is a good thing because it has revitalized the entire tourism market. "Moreover, it is a very interesting thing as it stimulates the interest and enthusiasm of tourists, or rather ordinary participants, leading to a lively phenomenon of everyone paying attention and discussing." Li Mingde believes that it is a good thing for various regions to work hard for cultural tourism, but not all will be successful, so the direction of efforts should be right. He believes that there are three characteristics that Harbin can learn from when it comes to becoming a popular city: firstly, the creative points are very well done, and the tourism content is rich, allowing everyone to see a different urban image from before; The second is the mobilization of the whole society, not just one or two scenic spots, but from attraction to attraction, from tourism to social attraction, allowing tourists to stay longer after arriving; Thirdly, special emphasis is placed on satisfying tourists, with tourists at the center, greatly enhancing the city's friendliness. Some industry insiders also believe that the current buzz surrounding cultural and tourism activities in various regions is still online, and further observation is needed to see if there are any substantial effects. Dai Bin, President of the China Tourism Research Institute, believes that in the era of individual travelers and free travel, transportation infrastructure and public cultural services are the underlying logic of urban tourism competitiveness. For a long time
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Ecns.cn
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