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Think Tank

Cultural Analysis: Looking forward to a Hundred Flowers Competing for Brilliance after the Blooming of "Flowers"

2024-01-15   

Recently, the TV drama "Fanhua" has received much attention, with a viewership rate exceeding 2% in just 10 minutes of its premiere, demonstrating the strength of a high-quality drama. After the finale of "Fanhua", discussions and imaginations about it continued to expand widely on social media, triggering many viewers to reminisce about "old Shanghai". Not only that, its influence has extended from online viewing and discussion to offline exploration and tracing. Traditional Shanghai snacks such as soup soaked rice and pork ribs rice cake have become popular on food platforms, and the place where the story takes place, "Yellow River Road," has also become a popular check-in spot. As the most popular TV series at the beginning of 2024, the appearance of "Flowers" may seem accidental, but it is actually inevitable. Since the State Administration of Radio and Television vigorously advocated for the development of film and television dramas to reduce quantity and improve quality, reduce costs and increase efficiency in 2022, the extensive and trendy style of drama creation has gradually decreased, and drama creation has gradually become rational and mature, with quality driven becoming the mainstream. Highly acclaimed dramas such as "The Flowers" can be seen as a result of policy adjustments. At the same time, it should also be noted that the broadcast of "Fanhua" is a breakthrough and innovation in the field of television drama based on long-term artistic accumulation, representing a new trend in drama creation. "The Flowers" is widely regarded as "Wong Kar wai", and discussions about this series are often related to director Wong Kar wai's personal experience and artistic pursuits. In fact, in terms of the distinct personal style of the series, "Flowers" is not an exception. Looking back at the drama market in 2023, a series such as "The Long Season," "Moses on the Plain," "Joyful Face," "Revelation to the Costume," and "Those Unforgettable Youth Times," are different from other works of the same genre in terms of audio-visual style, narrative aesthetics, and value communication, with unique styles of creators, especially directors. ". A considerable portion of the directors of these works have transitioned from the film industry to the drama market. Under their impetus, the barrier between film and television was broken down, and the narrative and language of the series had a clear tendency towards cinemaization, forming a special category different from online dramas. "The Flowers" represents a new height in the art of this type of drama. At the narrative level, compared to traditional TV dramas that emphasize the construction of dramatic conflicts, these types of dramas pay more attention to the creation of atmosphere and emotional rendering, emphasizing the exploration of characters' inner thoughts and the flow of consciousness. In "The Flowers", the neon lights on the Yellow River Road and the warm colors on the Jinxian Road are all filled with the passion and warmth of that era. In a large number of fragmented stories that come and go without a trace, there are ambiguous and subtle emotions flowing between the characters. "The Youth that Cannot be Returned" breaks the conventional linear narrative, interweaving psychological time and space such as memories and illusions with the real time and space of daily life. It uses poetic audio-visual language to present the psychological conflicts of the female protagonist from childhood, teenage girls to adolescence, with youthful emotions and growth pain replacing the plot as the focus of expression. In terms of audio-visual language, this type of drama focuses more on creating the quality of the movie. At the beginning of "Flowers", the scene of Mr. Bao being involved in a car accident is portrayed through exaggerated quick cut shots, depicting his spinning sensation after being hit and flying, as well as the panic and chaos of the crowd, creating a tense atmosphere. And Moses on the Plain uses more long shots to track the continuous actions of characters in different spaces, presenting the 1990s

Edit:GuoGuo Responsible editor:FangZhiYou

Source:gmw.cn

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