For a period of time, the "young people" tag seems to have become a social media topic tool, continuously dominating hot searches on social media platforms. The reason why this label style method can successfully attract attention and repeatedly harvest traffic is, on the one hand, it reflects some new trends and phenomena in current social life, especially in the post epidemic era, some consumption behaviors and social methods of young people are worth paying attention to, such as "special forces style tourism" and "socializing with friends". On the other hand, it is also related to the packaging of language, and the use of various new words and memes has become a routine operation. Recently, research institutions have summarized the new trends in social life among young people into ten key words, including trendy and innovative language such as "zero sugar" socializing, lazy health, stress relief worship, and physical loss in offline socializing. As the song sings, "A generation will eventually grow old, but there will always be someone who is young.". Young people, as active members and important participants in the online space, always carry their own halo. Even though authoritative data shows that nearly half of internet users are over 40 years old, it cannot change their "weak" situation, and the elderly have become marginalized groups in the online society. The label of "young people" has been tried and tested repeatedly, mostly based on "user thinking". Creating trends without trends, creating trends without trends, can continue to attract attention. At the same time, the support of commercial power has provided support for this routine, and many businesses can also take the opportunity to promote and benefit from it. The transition from online to offline, from traffic to monetization, has quietly been completed, to some extent, achieving more with one move. But what this online phenomenon presents cannot be equated with the reality of society. For many young people, being represented has become the norm, as they are more influenced by topics than leading or creating them. For example, after the term "crispy young people" is coined, some young netizens will engage in self suggestion and "sit in the right seat", intensifying their herd mentality and promoting "expected self realization". Although many sober netizens understand that only a few individuals are seen, and there is a silent majority behind these labels, overall, there is still not enough attention paid to the extent to which they can reflect reality and how to reflect reality. This kind of topic that is created based on biased generalizations can be tedious and misleading over time, and it is also worth being vigilant about. When entertainment oriented topics excessively occupy public attention, it is another form of "untrue" and "unfair". One should sincerely pay attention to the practical work, life, and thoughts of young people, reflect the confusion and difficulties they face, and truly help them grow; Secondly, full attention should also be paid to other groups, such as the elderly and the young, vulnerable groups, etc., and not all should be led by traffic. Especially, platforms should also reflect social responsibility and humanistic care. Young people should broaden their horizons and remain clear headed. They should not be trapped in one online frenzy after another. They should learn to maintain their own pace of life and define their own lives. (Liu Yanhui) (Lai Xin She)
Edit：Luo yu Responsible editor：Jia jia
Source：Guangzhou daily
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