The recently popular drama series "Flowers" has been loved by audiences, and at the same time, the TV series has also driven cultural and tourism consumption in the filming location of Shanghai. As one of the locations where the story takes place in the drama, the Peace Hotel located on Nanjing East Road in Shanghai has once again become popular. Many tourists come after watching TV dramas, and still photos are hung in front of the Peace Hotel for tourists to take group photos and check in. The customized meals jointly launched with "Flowers" are also in short supply. The series has gained popularity and the city has also gained popularity. In recent years, the popularity of film and television works has driven local tourism, which has become a new trend in the development of the cultural and tourism industry. 90% of the outdoor scenes of the popular drama "Going to a Windy Place" were filmed in Dali, Yunnan. After the broadcast of the drama, during the Spring Festival holiday of the Year of the Rabbit, Dali received a total of 4.2393 million tourists, an increase of 219% year-on-year. In 2023, the Spring Festival film "Man Jianghong" was released, and the shooting place, Taiyuan Ancient County Town, received 680000 tourists in 18 days during the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Lantern Festival. After the release of the 2023 summer film "Three Thousand Miles in Chang'an", the Xi'an City Wall experienced a peak in passenger flow, and the related summer study routes were well received... With the improvement of people's living standards, the desire and demand for tourism travel are increasing day by day. High quality film and television dramas showcasing local scenery and cultural customs often arouse the audience's longing and longing, thereby driving the growth of "film and television+tourism" consumption. The cultural and tourism growth points brought by high-quality film and television dramas are becoming increasingly prominent, and the economic benefits are getting better and better. At the same time, the high popularity also promotes the further exploration of cultural resources in the local area, and the cultural quality is becoming more and more abundant, becoming a new growth point for economic, social, and cultural industry development. Film, television, and tourism are mutually beneficial and mutually beneficial, making the effect of "shaping tourism with culture and promoting culture with tourism" prominent. Of course, it should also be noted that the "film and television+tourism" model also has some problems. For example, in some places, tourism consumption can only maintain its popularity during the release and broadcast of movies and TV dramas, making it difficult for "internet celebrities" to "stay popular"; Some places blindly imitate the business model of other tourist attractions, resulting in homogenization of products... These problems require cultural and tourism departments and operators in various regions to put in more effort and effort in order to make the cake of "film and television+tourism" bigger and better. In the long run, "film and television+tourism" is the trend of cultural and tourism development, and more and more excellent film and television works will become rich mines for developing related tourism resources; Managing well managed tourism products will also bring better social and economic benefits to film and television works. The interaction between culture and tourism, how to make both sources better, is the key to the development of this industry, and it is also the beauty that this industry is worth looking forward to. (Le Xin She) (Liu Yang)
Edit：GuoGuo Responsible editor：FangZhiYou
Source：news.cn
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