Financial enhancement services promote consumption
2024-01-10
Consumption is an important engine for smooth domestic circulation and expanding domestic demand, and has a lasting driving force for the development of the real economy. The Central Economic Work Conference proposed to "promote consumption from post epidemic recovery to sustained expansion" as a direction for consumer finance to promote consumption in 2024. From the perspective of the consumer finance industry, since 2023, multiple licensed consumer finance institutions have continuously improved their services in digitalization to boost consumption, improve financial products, and protect the legitimate rights and interests of consumers. They have made up for shortcomings and forged strengths, and the fundamental role of consumption in driving economic growth has continued to emerge. Empowering and promoting digital consumption is the core competitiveness of consumer finance institutions. Since 2023, consumer finance institutions have been following the trend of digital development, strengthening technology empowerment, deepening the use of big models, blockchain and other technological means, and promoting efficient consumer activities to reach users during holiday periods, continuously expanding the breadth of consumer finance services. Looking back at 2023, the retail finance big model has not only reduced costs but also increased efficiency for users, contributing to the promotion of consumer recovery. Seize the opportunities of cultural and tourism consumption such as "rushing to Zizi for baking", increase online credit investment, promote product innovation, and increase financial support for high-quality development of the consumer economy. As of December 2023, Anyi Flower Mall, a subsidiary of immediate consumption, has carried out 254 interest free and beneficial activities in areas such as computer office and household goods, distributing over 100 consumption vouchers to help the consumer market recover and recover. According to Lu Quan, the director of the Institute of Artificial Intelligence for Instant Consumption, the use of the retail finance model "Tianjing" by Instant Consumption covers typical scenarios in the retail finance industry and improves the efficiency of financial service users. Targeting key nodes and activating holiday consumption. Multiple consumer finance institutions have launched a series of interest and fee discounts during shopping festivals such as the June 18th shopping festival. In 2023, more than 10 themed consumer promotion activities were carried out on the Zhongyuan Consumer Finance APP, including the "6.18" Mid year Welfare, "Double 11" Carnival, and other activities. The cumulative interest reduction for the whole year exceeded 5 million yuan, ensuring that the popularity of benefiting the people services does not decline, the intensity does not decrease, and the highlights continue to shine. "Since its establishment, consumer finance institutions have been steadfastly laying out 'digital+' businesses, adhering to the full process of operating customers and understanding their consumption habits. Through multiple welfare activities at holiday economic nodes, they continue to benefit customers, unleash consumption potential, and promote consumer upgrading." Zhou Wenlong, General Manager of Zhongyuan Consumer Finance, said that since 2023, Zhongyuan Consumer Finance has closely followed positive signals of market recovery, Continuously expanding diversified digital scenarios, leveraging high traffic platform channels and customer resources, embedding consumer finance services into it, and achieving refined services for customer groups. Reviewing the consumer finance industry's consumption promotion actions in 2023, the role of digital precision empowerment is highlighted. Du Yang, a researcher at the Bank of China Research Institute, stated that consumer finance companies are an important component of China's consumer finance service system. Consumer finance institutions are undergoing digital transformation with financial technology as their core, achieving online and offline linkage to promote consumption. At the same time, consumer finance institutions rely on digital technology to continuously improve their data processing capabilities, in order to form more accurate portraits of different customer groups and understand their more specific consumer service needs, which helps to enhance the inclusive nature of consumer finance.
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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