Commentator from Guangming Net: The cultural and tourism craze in Harbin is replicating the grandeur of "Zibo skewers". Nicknamed "Little Potato" and "Little Golden Bean" as southern tourists, referring to the "Little Sugar Orange" of Guangxi tourists, it has become a key word in media communication and has been on various hot searches and lists for several consecutive days. Using metaphorical words on the internet to refer to a group, especially a regional group, can easily lead to ambiguity. But this time, "Little Sugar Orange" and "Little Potato" have formed a complete narrative situation, endowed with a sense of "cuteness" and "newness", metaphorizing the dignity of the guests and the humility of the host, conveying a warm and even spoiled atmosphere. Some laws of media dissemination and public discussion are being subconsciously applied by the general public. For example, identifying high consensus topics. From the time foodie personas began to flatter, people gradually discovered that in the normal new media social interaction of hanging black, stepping on each other, pulling black, and tearing apart, food discussion is a rare, highly participatory, and harmonious issue. The bitterness and anger of migrant workers can be ended by the sentence "go to dry rice". People with different positions do not hinder the common "eating melons". People who are fiercely opposed to each other on other issues can visit the food bloggers. The debate over sweet and salty bean curd jelly served with sauce and sweet and salty Zongzi is almost the most relaxed "controversy" on the network media. Zibo became popular due to "skewering", and "small sugar oranges" sparked friendly memes, both of which are understanding of the underlying logic of consensus. Not all issues related to returning to life can be relaxed for discussion. An interesting phenomenon is that the term "food and drink for men and women", which represents everyday life, has been placed in different spectra in the dissemination of new media. "Food" has become the most harmonious area, while "men and women" have clearly become the most tense issue in the Internet. The reasons behind this may be quite complex to analyze, and there may be many socio-cultural parameters involved. However, one distinction can be made: "Men and women" are high opinion and low gameplay topics, and participants are inevitably strong output; "Diet" is a low opinion and high gameplay topic, and participants tend to put their posture relatively low and relaxed, making the topic itself safer and even usable as social currency. This way of lowering oneself to lead the agenda was a large-scale trial in the cultural and tourism promotion in Zibo last summer, and it was once again evident in the shaping of Harbin's cultural image. The planning and promotion of the cultural and tourism department is certainly the initial driving force, but the subconscious training that the public receives in media socialization and the collective narrative promoted are the foundation for the two cities to expand. In order to hedge against possible misreadings of "small potatoes" and "small sugar oranges", the local public self deprecating the "big sweet potatoes" in the north and the "big frozen pears" in the northeast is a form of self-awareness and sensitivity formed in online social life. In an era where everyone is the subject of communication, the flow of communication can only come from this collective choice, and it is difficult to imagine being guided and planned by one or two subjects or institutions. The narrative template of spoiling tourists has been used twice, and the future dissemination effectiveness may be smaller each time. However, searching for high gameplay topics and establishing a low output attitude can still be grasped and
Edit：Luo yu Responsible editor：Jia jia
Source：GMW.cn
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