Using snow as a medium, Xinjiang's ice and snow resources are hotter and richer, and new business models are emerging in the hot snow
2024-01-09
In the cold winter season, the scorching sun reflects snow. Amidst the undulating mountains of Xinjiang, the pure white snow attracts many snow enthusiasts to step down from the top of the mountain, feeling the "speed and passion" of galloping on the snow path. "This is my second time to ski in Urumqi, Xinjiang. The sun is good, there is no wind, and there are many ski trails. I'm going to stay for half a month more to enjoy skiing." At the Silk Road Ski Resort, located in the Nanshan Ski Tourism Resort in Urumqi, Peng Xiaoli from Xizang is queuing up for the cable car up the mountain. Can only ski in Xinjiang during winter? Not so, in recent years, Xinjiang has used snow as a medium to develop more new products and formats, providing different consumers with rich new experiences in ice and snow tourism, and creating new advantages in the ice and snow industry. "This is my first time taking my child to experience skiing, and the coach is very patient. It's also easy for the child to learn," said Zhang Yuan, who took her child to experience classes from the city of Urumqi at the Baiyun International Ski Resort. Her daughter Jin Shuyi is 5 years old and loves snow very much. After learning with the coach for an hour, she can easily slide for a short distance. On the north side of the Baiyun International Ski Resort, there is a ski resort specifically designed for children 1.2 meters and below. The reporter saw many children under the guidance of coaches, searching for balance and slowly sliding. "This is the fifth year we have launched free experience classes, where parents can take their children to experience the fun of skiing. Nowadays, more and more children are falling in love with skiing." In a recent free experience class organized by Xu Xiujuan's team, nearly 30 teenagers from around Urumqi wore skiing equipment and snowboards, feeling the joy of sliding from top to bottom with the encouragement of their coach. According to Sun Yumiao, assistant to the general manager of Baiyun International Ski Resort, a children's ski resort has been specially established this year to meet the needs of young tourists skiing. Four primary skis and two snow laps have been opened, two magic carpets have been set up, and a 300 square meter reception hall and a free parking lot for 500 cars have been equipped to ensure that consumers can enjoy the fun of skiing. In recent years, relying on the abundant ice and snow resources around Urumqi, more and more children have started to engage in ice and snow sports. "Our team has 150 professional coaches who can provide professional guidance for children when learning skiing. We also organize different competitions to fully motivate children's enthusiasm for sports," said Xu Xiujuan. Skiing, snowring, plowing... In the Tian Shan Tuo Feng Ski Resort in Ta Village, the Tian Shan Tuo Mu Er Scenic Area, there are crowds of people, and colorful ski suits fill the pure white snow resort. "There is no snow in the city, but it feels great to enjoy exciting skiing here," said Mr. Tian, who lives in Aksu City. The total area of Tianshan Tuofeng Ski Resort is 260 acres, with three ski slopes: advanced, intermediate, and junior, catering to skiing tourists of different levels. In order to enrich the ice and snow experience for tourists, the Aksu region of Xinjiang has introduced new projects such as snowboats, ice bowling, and ice go karts in combination with local characteristics and tourist needs. Folk entertainment projects such as horse racing, sheep picking, and chicken fighting have been carried out, and a food competition has been held to gather the delicacies of seven counties and two cities in Ta Village, bringing tourists a feast
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Worker Daily
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