Recently, the phenomenon of consumers choosing low rated restaurants in reverse has sparked heated discussions. Many consumers expressed that some "high branch stores" were disappointing, while some "low branch stores" actually brought surprises. Consumers willing to sacrifice high but low demonstrate that the credit environment of online platforms needs to be purified and the evaluation system needs to be improved. Ms. Luan, who gathers with friends almost every weekend, browses information online before choosing a dining location to see recommendations and reviews from netizens, as well as pictures and ratings of restaurants. "Sometimes, according to the restaurant's rating, after eating, the taste is average, and some restaurants with low ratings may have surprises." Like Ms. Luan, the number of consumers paying attention to low rated restaurants is increasing. Recently, topics such as "young people's retaliatory overcrowding of 3.5 point restaurants" and "stores with lower ratings may taste better" have repeatedly made headlines on social media. The reporter learned in the interview that, except for a few consumers who held the mentality of "I want to see how bad it is" and "squeezed out a 3.5-point restaurant", low rated restaurants "rebounded", more because consumers frequently stepped on landmines in "high branch stores", and the dishes provided by "low branch stores" exceeded expectations. Consumers choosing low rated restaurants in reverse also shows that the credit environment of online platforms needs to be purified and the evaluation system needs to be improved. Low rated restaurants can also be delicious. The internet is changing people's lives and affecting their consumption choices. Browsing mobile phones to find information is a fixed action for many young consumers before meals. When dining in unfamiliar cities and unfamiliar environments, consumers rely more on ratings and recommendations on the "small screen". "Sometimes when I don't know what to eat, I go online to see what everyone recommends. When I swipe through a low rated restaurant, I used to just swipe it out. Now that I eat more, I feel like a high rated restaurant may not necessarily be good, and a low rated restaurant may not necessarily be bad," said Ms. Luan. "The rating can be used as a reference, but it cannot be absolutely judged," said Mr. Zhang, who often eats out. "On New Year's Day holiday, when I opened my phone and looked at it, the ratings of the vast majority of nearby restaurants were quite high, making it difficult to choose. What surprised me was that there was a restaurant that I had eaten before that tasted good, but only had a rating of 3.9." In the interview, many consumers expressed that the ratings on online platforms were distorted, Some low rated restaurants do not perform as poorly as their scores appear. "Our hotpot restaurant downstairs has a rating of less than 4 points, but it's super delicious." "This restaurant was buried because it didn't maintain reviews." "Seeing that the rating was only 3.5 points, my heart was still beating. After eating it, I felt much more than I expected." Many netizens shared their experience of "bravely breaking through" a low rated restaurant on social media. So, why do these restaurants have lower ratings? The reporter found during the visit that some restaurants have a fixed customer base, stable sales channels, and do not rely on online traffic to attract consumers; Some restaurants offer delicious dishes, but the simple interior decoration and lack of highlights in the service also result in low ratings. In addition, some restaurants have lower evaluations due to unsatisfactory dishes, environment, and service level. "A high rating does not necessarily mean high quality." A rating is equivalent to online exposure, and only with a high rating can there be high exposure, making it easier for consumers to see. "2024
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Worker Daily
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