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Think Tank

Why can Harbin tourism become popular?

2024-01-05   

Why can Harbin tourism become popular? Sincerely facing problems and not avoiding the favor of tourists. In all aspects, the International Ice and Snow Festival kicked off today. Harbin City is on a public holiday this winter, and tourism in Harbin has become popular. Tourists from all over the country are flocking to this city. Harbin rewards these tourists with a series of "pet fan" behaviors, whether it's hot air balloons or artificial moons, whether it's internet celebrity "Taoxue Penguin" or Oroqen reindeer, all arranged. It's okay if you don't know how to eat Northeast specialty frozen pears. You can cut them and set them up before serving them, and if you're afraid of freezing, build a "warm station"... "Erbin" has become a nickname for Harbin among netizens. The New Year holiday attracted over 3 million tourists and achieved a total tourism revenue of nearly 6 billion yuan. Why is Harbin tourism so popular? Experts believe that Harbin's ice and snow industry has a history of more than 60 years, and it has abundant ice and snow tourism resources. Coupled with a good business environment and service standards, it is not surprising that Harbin has become popular. In addition, the new media dissemination power of online hot topics is very strong, and Harbin Tourism has won the reputation of many consumers. Sincerity facing problems without avoiding them is one of the passwords for becoming popular in Harbin tourism. Sincerity facing problems without avoiding them is one of the passwords for becoming popular in Harbin tourism. On December 18th last year, the first day of the opening of the Ice and Snow World Park, 40000 tourists were welcomed. Due to a long queue time, some tourists did not play the popular projects they wanted to play, and people on site shouted "ticket refunds". The live video was uploaded online and went viral. The Harbin Municipal Bureau of Culture and Tourism promptly intervened to urge the scenic area to optimize reception arrangements, and the park carried out overnight rectification, apologizing and refunding tickets to tourists. This incident not only did not reduce the popularity of tourism in Harbin, but also showed netizens the sincerity of Harbin. Some citizens of Harbin are also concerned about the impact of this incident on tourists' impression of Harbin, so they spontaneously organized private cars to pick up and drop off tourists for free. One of the organizers, Guang Shu, told the Beijing Youth Daily reporter that on the evening of December 21 last year, he saw relevant reports on the "ticket refund incident". Some tourists had a bad impression of Harbin and were not satisfied with it, but they also saw some tourists commenting that "Harbin is pretty good, but the car is not easy to take". As a native of Harbin, I also wanted to prove my hometown and give everyone a good impression of Harbin and Northeasterners. That night, I contacted friends to organize a convoy, and on December 22nd, I started to provide free shuttle services to various scenic spots such as the Ice and Snow World. At first, the tourists were very cautious and dared not board the bus. Uncle Guang and his companions could only patiently explain and even asked the traffic police to help testify. But after a few days, Uncle Guang found that the tourists trusted them more. "Now that we are driving on the road, some tourists will proactively greet us, and some even ask for a group photo when getting off. Providing convenience for others and making everyone have a good impression of my hometown, I am also very happy in my heart, with a sense of pride and achievement." Around December 24th, topics such as "Southern Little Potatoes Brave in Harbin" have been trending, and Harbin is still a popular city for southern tourists. ". On December 25th, the Propaganda Department of the Harbin Municipal Party Committee, the Harbin Spiritual Civilization Construction Office, and the Harbin Culture, Radio, Television, and Tourism Bureau jointly issued a letter to the people of the whole city, calling on citizens to prioritize customers

Edit:Luo yu Responsible editor:Jia jia

Source:Beijing Youth Daily

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