How to Change the "Retention" of Event Traffic: A Survey on the Development of Rural Sports in Guizhou
2024-01-05
The year 2023, which has just passed, is a major year for sports events and a year of deep integration between the sports and tourism markets. From the Universiade and Asian Games to urban marathons and rural sports events, they are all popular events that drive the integration of sports and tourism, and have become important engines for industrial development and economic growth in various regions. Among them, the popularity of "Village BA" and "Village Supermarket" in Guizhou has ignited the local cultural tourism market, and also driven the increase in income of surrounding industries, allowing specialty foods, agricultural products, etc. to emerge from the mountains, establish their popularity, and enhance their presence. However, the skills outside the competition test one's abilities even more, and the question of how to turn a "momentary fire" into a "constant fire" still needs to be answered seriously by the local authorities. The stands were filled with empty seats, and shouts kept coming and going; The midfield performance is unique, and the stadium instantly transforms into a stage for ethnic cultural performances, immersing everyone inside and outside the stadium... Since 2022, such exciting scenes have been constantly performed in Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou. The popularity of "Village BA" and "Village Super" has not only gained huge traffic, but also ignited the local cultural tourism market, expanding the popularity and sales of local specialty agricultural products and ethnic handicrafts. "Village BA" and "Village Supermarket" raise confidence with smoke and fire, and warm people with the smell of soil. It is not only fun for the masses, but also a way to increase income, not only communication flow, but also growth increment. Although the tropical fire rural tour is not during the season, tourists still occasionally come to check in at the basketball court outside the village committee of Taipan Village in Taijiang County, Guizhou Province. Strolling through the village alleys, basketball elements can be seen everywhere. From July 12th to August 9th, 2022, the "June 6th" New Food Festival Basketball Tournament, the semi-finals of the Guizhou Province "Beautiful Countryside" Basketball League in Qiandongnan Prefecture, and the Foshan Guizhou Cooperation Beautiful Countryside Basketball Exchange Tournament were successively held in Taipan Village, with an average audience of over 15000 people per game; Due to limited venue capacity, more than ten thousand people were unable to enter the site and observe from the outside. The hot scene on site spread through short videos on the internet, with over 1 billion views across the entire network, and was affectionately referred to as "Village BA" by netizens. "Basketball has deeply integrated into the lives of the local people. Every year during the 'June 6th' New Food Festival basketball tournament, it attracts hundreds of participating teams from all over the country, mainly composed of ordinary people." Cen Jianglong, director of the Taipan Village Committee, told reporters. The reason why "Village BA" and "Village Super" can be held in a lively manner is inseparable from the strong local mass foundation. The development of basketball in Taijiang County has a history of over 80 years. Yang Dezhao, the county mayor of Taijiang County, told reporters that there are many ethnic festivals in the area, and there is a saying that "every festival, there must be a competition, and basketball must be played first". "Every basketball game, villagers from all over the country will flock to participate. In order to participate in the game, many villagers who go out to work will travel thousands of miles back to their hometown.". The football history of Rongjiang County, where the "Village Super League" is held, is very long, and football matches for the masses have been held there for many years. According to Xu Bo, the county mayor of Rongjiang County, the total population of the county is less than 400000, of which nearly 50000 can play football and enjoy playing football. There are 41 county-level football characteristic schools, 14 national youth campus characteristic schools, and 25 football fields in the county. The masses
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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