The Annual Report on China's Internet Core Trends (2023) shows that 1.224 billion users spend 160 hours online per month
2023-12-29
Recently, the third-party research institution QuestMobile released the Annual Report on China's Internet Core Trends (2023). The report shows that in 2023, the number of monthly active users of China's mobile Internet has exceeded 1.224 billion, and the average monthly use time of the whole network is close to 160 hours. At the same time, the number of monthly active users of small programs on various platforms (WeChat, Alipay, Tiktok, Baidu) will reach 980 million after the re duplication. Under this scale effect, the prosperity of Internet application ecology continues to improve, and content is rapidly "fusing" in the form of online and offline applications, The size of the internet advertising market is expected to reach 714.61 billion yuan, a year-on-year increase of 7.6%. It is expected that this figure will exceed 780 billion yuan by 2024. With the refinement of traffic operations, the commercial development of platform traffic continues to be promoted. The platform's monetization models include advertising, e-commerce, membership (value-added) services, gaming, finance and content cooperation, cloud services, etc. It is expected that the revenue scale of the domestic internet market will exceed 3.33 trillion yuan in 2023, of which the scale of internet advertising will exceed 714.6 billion yuan. In this process, changes in user needs, including changes in user interest structures and consumer demands, have become the core driving force, building two major trading sectors: digital content and physical goods. Among them, in terms of digital content, from the content IP industry chain to the brand IP model, it has become the core focus of various platforms and brand merchants; In terms of physical goods, cost-effectiveness and quality consumption have become the core of competition among various platforms and businesses. The report states that with the deepening of 5G applications, "pan intelligence" scenarios including smart homes, smart cars, smart wearables, etc. continue to rise. The number of internet TV users continues to grow, becoming the "fifth pole" after mobile phones, desktops, laptops, and tablets. By June 2023, the proportion of connected devices has reached 26.8%, exceeding 300 million during the Spring Festival period, and maintaining around 270 million daily users. Among them, Xiaomi, Hisense, and Skyworth reached 50.88 million, 42.48 million, and 42.17 million respectively. In terms of monthly active users of the smart speaker app, Xiaodu, Xiaoai Speaker, and Tmall Genie reached 12.41 million, 9.35 million, and 7.84 million, respectively. With the coverage advantage of mobile terminals, Huawei's sports and health applications have an active user base of nearly 50 million; Little Genius and Mitu in the field of children's equipment have shown rapid growth, with monthly active users reaching 15.28 million and 4.22 million respectively, a year-on-year increase of 16.9% and 10.4%. In addition, the monthly active users of car company owned apps are showing a high-speed growth trend, with BYD Dynasty, SAIC Volkswagen, Geely Automobile, My BMW, and Dongfeng Nissan ranking among the top 5, reaching 6.758 million, 5.103 million, 3.823 million, 3.723 million, and 3.383 million respectively. In the past few years, the scale of China's digital economy has continued to grow rapidly. According to a report released by the China Academy of Information and Communications Technology, the growth scale of China's digital economy from 2016 to 2022 was 4.1 trillion US dollars, with an annual compound growth rate of 14.2%, far exceeding other countries. Meanwhile,
Edit：Hu Sen Ming Responsible editor：Li Xi
Source：XinhuaNet
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