Over 300 enterprises participated in the 2023 Guangdong Hong Kong Macao Greater Bay Area Time honored Brand (Culture) Expo
2023-12-18
More than 300 companies participated in the exhibition, multiple innovative achievements of Guangdong time-honored brands were released on-site, and brand bay area activities were carried out... On December 16, the opening ceremony of the 2023 Guangdong Hong Kong Macao Greater Bay Area Time honored Brand (Culture) Expo (hereinafter referred to as the "Time honored Brand Expo") was held at Hall 7 of Shenzhen Convention and Exhibition Center (Futian). The Expo, with the theme of "Gathering Old Time Brands and Enjoying a New Life," aims to fully leverage the positive role of old time brands in promoting the expansion and improvement of service consumption, unleashing the consumption potential of residents, and inheriting and developing excellent traditional Chinese culture. It aims to create an internationally influential exhibition and innovation platform for old time brands, promote the opening up of the Guangdong Hong Kong Macao Greater Bay Area to the outside world, and deepen regional exchanges and cooperation, Assist time-honored enterprises in showcasing their brand charm to the world. Multiple innovative achievements of Guangdong time-honored brands were released on site. As the first cross regional time-honored industry event held in South China, this year's time-honored brand expo organized and held 1 opening ceremony, 1 exhibition, 1 brand bay trip, 1 high-quality development work conference for time-honored brands, and 10 professional forums, bringing together Chinese time-honored brand enterprises, local time-honored brand enterprises, well-known domestic and foreign consumer brand enterprises, time-honored brand related service institutions, universities Research institutes, think tanks, etc., will create an important platform for the Guangdong Hong Kong Macao Greater Bay Area to showcase the innovation and imagination of time-honored brands to the world. He Jun, Deputy Director of the Department of Commerce of Guangdong Province, released the "Review Results of Guangdong Province's Chinese Time honored Brands" and "Typical Cases of Guangdong Province's" Integrity and Prosperity of Commerce "in 2023. It is reported that the current Time honored Brand Expo will continue until December 18th, with an exhibition area of 15000 square meters. It will have two exhibition halls, the Guangdong Hong Kong Macao Greater Bay Area Theme Hall and the Time honored Brand Achievement Exhibition Comprehensive Hall, attracting more than 300 Chinese Time honored Brand Enterprises, local Time honored Brand Enterprises, well-known domestic and foreign consumer brand enterprises, e-commerce platforms and other enterprises to participate in the exhibition, covering catering and accommodation, food and beverage, retail, medicine and health, arts and crafts, consumer electronics, jewelry and watches In industries such as clothing, clothing, furniture, and home decoration, a rich variety of new products, service experiences, and traditional skills are gathered. Traditional classics collide with modern fashion, creating a high-quality, high-level, and internationally influential "time-honored brand" themed exhibition. A live broadcast room will also be set up at the exhibition site to connect with Futian live streaming e-commerce resources, short video e-commerce platforms, top live streaming e-commerce institutions, and video e-commerce live streaming sales influencers in the Guangdong Hong Kong Macao Greater Bay Area to conduct live streaming sales. At the same time, a roadshow stage area will be built to provide exclusive platforms for exhibiting enterprises to promote their products, release their products, and conduct project roadshows. This year's Time honored Brand Expo has launched a special brand bay trip activity, organizing participating enterprises and grouping them to visit cities in the Guangdong Hong Kong Macao Greater Bay Area, visiting and exchanging local representative time-honored enterprises, new consumer brand enterprises, and characteristic business districts, experiencing the innovative vitality and urban commercial charm of the Guangdong Hong Kong Macao Greater Bay Area in person, strengthening commercial and cultural exchanges, and helping time-honored enterprises showcase their brand charm to the world. High end dialogue and collaboration seek a new path for high-quality development of time-honored brands. The time-honored brand has a long history and has been passed down from generation to generation, with a profound cultural background and heritage. It is the essence of traditional Chinese culture and a treasure of the Chinese nation. How to adapt to the needs of the times, tap into the advantages of time-honored brands, and enable them to
Edit：Hu Sen Ming Responsible editor：Li Xi
Source：GD TODAY
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