Booking of New Year's Eve dinner in multiple regions has started ahead of schedule, and the catering industry has shown strong development momentum
2023-12-11
The New Year's Eve dinner, as a reunion banquet, is not only valued by every household, but also one of the indicators of the catering industry. Less than two months before the Chinese New Year's Eve in 2024, on December 10th, a reporter from Securities Daily interviewed restaurants in Shanghai, Guangdong, Hunan, Shaanxi, and other places and found that reservations for the New Year's Eve dinner had already started, and the booking frenzy for popular restaurants had arrived ahead of schedule, even leading to a situation where it was difficult to find a room. In addition, this year's New Year's Eve dinner also incorporates new elements of the catering industry such as delivery to home service, cooking services, and pre made dishes. Vice President of Guangdong Food Safety Promotion Association Chinese food industry analyst Zhu Danpeng said in an interview with Securities Daily, "This year, the catering industry is one of the fastest recovering industries, and the popularity of New Year's Eve reservations also reflects the strong development trend of China's catering industry with rapid development, growth, and expansion." "I called this morning to book the 2024 New Year's Eve reunion banquet and found that the private rooms at the Xinghua Building Shanghai Fuzhou Road headquarters were already fully booked, and even the large round table in the lobby was fully booked. There is no holiday for 2024 New Year's Eve, and many colleagues and friends plan to have the New Year's Eve dinner in the restaurant," Shanghai resident Ms. Lu told reporters. The reporter learned from Changsha Ice and Fire Tower that its 8 stores officially started booking the 2024 New Year's Eve dinner as early as December 1st. On that day, many citizens came to inquire and book the hot food. "Every New Year's Eve dinner, our private rooms are very scarce, and many experienced customers book in advance," said the staff at the Ice and Fire Tower. The reservation for Xuji Seafood's 2024 New Year's Eve dinner is also ahead of previous years. Mr. Guo, the relevant person in charge of the company, told Securities Daily reporters: "A few stores are almost fully booked for New Year's Eve, and it is expected that by New Year's Day, all stores in Changsha, Xi'an, and other places will be fully booked. We not only have dine in services on New Year's Eve, but also provide takeout services, delivery to home, and chef to home to meet the needs of different customers." In order to welcome more customers, some catering companies have divided the New Year's Eve dinner into two rounds of dining. Ms. Li, a staff member of Taotao Ju Shenzhen Excellence Center, a subsidiary of Guangzhou Restaurant, told reporters that the first round of New Year's Eve dinner is from 17:00 to 19:00, and the second round is from 19:30 to 21:30. Booking private rooms is very popular, with only one private room left for the first and second rounds. "Overall, customers have higher requirements for dish quality, freshness of ingredients, and also pay more attention to cost-effectiveness. Based on the needs of some consumers, we have launched a 4-person table and a 6-person table New Year's Eve dinner to meet the dining needs of small families." A person in charge of a Cantonese restaurant told reporters. The recovery of the catering industry is full of vitality. In 2023, China's catering industry will rapidly recover. According to data from the National Bureau of Statistics, in October, China's retail sales of goods reached 3853.3 billion yuan, a year-on-year increase of 6.5%; Among them, catering revenue was 480 billion yuan, an increase of 17.1%. From January to October, the retail sales of goods reached 34353.5 billion yuan, a year-on-year increase of 5.6%; Among them, catering revenue was 4190.5 billion yuan, an increase of 18.5%. Food is the top priority for the people, and the development space of China's catering industry is vast. The data shows that I
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Securities Daily
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