Winter travel in Shunyi ignites! The 9th Beijing Shunyi Ice and Snow Hot Spring Happy Season Grand Opening
2023-12-08
On the afternoon of the 8th, the 9th Beijing Shunyi Ice, Snow and Hot Spring Happy Season, hosted by the Propaganda Department of the Shunyi District Committee and the Shunyi District Cultural and Tourism Bureau, opened grandly in the Xiangyun Town of COFCO in Shunyi District. The theme of this event is "Passionate Ice and Snow Enjoying Hot Springs", which focuses on showcasing and promoting high-quality cultural and tourism resources such as ice and snow, hot springs, etc. in Shunyi. Through a series of rich and exciting experiential activities, tourists can fully appreciate the "cultural and tourism feast" brought by the "Ice and Snow Hot Springs Happy Season" from a visual, auditory, and tactile perspective, and experience the winter charm of Shunyi. At the opening ceremony, three Shunyi winter characteristic tourism boutique routes were released for the first time. The route connects multiple "Beijing Internet celebrity check-in spots" in Shunyi District, including cultural landscapes, accommodation, block parks, cultural and artistic activities, and reading spaces. It allows you to immerse yourself in the snow-white world of ice and snow, experience the game of speed and power in ice and snow sports, and immerse yourself in a pool of misty water, allowing you to relax and relieve fatigue. You can also accompany your family to explore the colorful world of childlike fun and enjoy joyful parent-child time, Any route is a unique and charming travel experience. Liu Bin, Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, Li Xiangying, Deputy District Mayor of Shunyi District People's Government, and relevant leaders from the District Bureau of Culture and Tourism, District Cyberspace Administration, District Bureau of Commerce, District Sports Bureau, District Integrated Media Center, District Culture and Tourism Group, and Airport Street attended the opening ceremony. Li Li, Secretary of the Party Group and Director of the Culture and Tourism Bureau of Shunyi District, stated in her speech that Shunyi District is continuously accumulating a "momentum" for the vigorous development of cultural and tourism industries such as ice, snow, and hot springs. In the future, Shunyi District will continue to explore and innovate, create a new pattern of open development, continue to launch winter boutique characteristic tourism routes, strengthen the "cultural tourism+" brand, and integrate "cultural tourism+sports", "cultural tourism+folk customs", "cultural tourism+health care" and other integrated formats throughout the festival activities. We sincerely invite tourists from all over to come to Shunyi and experience a unique and exciting winter. On site promotion by cultural and tourism enterprises, inviting guests to enjoy the opening ceremony of the "Ice and Snow Hot Spring Happy Season", representatives of ice and snow hot spring enterprises such as Beijing Olympic Water Park, Beijing Sports Altar Lianhuashan Ski Resort, Qidi Qiaobo Ice and Snow World, Beijing Heyuan Jingyi Hotel, and Beijing Chunhuiyuan Hot Spring Resort attended the promotion and display. At the same time, in the form of a lottery, park tickets and hot spring tickets were also presented to the audience Winter welfare benefits such as performance tickets. Not only were representatives of "Ice and Snow" and "Hot Spring" enterprises present at the scene for promotion, but also many enterprises with high-quality cultural and tourism resources such as Beijing International Flower Port, Youwobao, Shunyi Grand Theater, Shunyi Cinema, and boutique homestays came to assist. Ye Zhijian, a member of the Party Group and Deputy Director of the Shunyi District Culture and Tourism Bureau, introduced: "These enterprises also have rich cultural and tourism scenes in winter. We hope to connect the surrounding supporting industries such as scenic spots, culture, and homestays through the ice, snow, and hot spring happy season activities, fully demonstrate the charm and advantages of the Shunyi cultural and tourism industry, effectively promote deep integration, and attract more friends to visit Shunyi." Cultural and tourism consumption is full of vitality, The popularity of major booths is high, and the atmosphere is strong. "Satisfactory gifts", "Interactive intangible cultural heritage skills", "Support cooperation", "VR snowboarding experience" Creating a strong atmosphere on site
Edit：Ying Ying Responsible editor：Shen Chen
Source：China.com.cn
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