From its inception to prosperity, the wave of Chinese domestic products has become an unstoppable trend. The guests attending the 2023 Boao Forum for Chinese Entrepreneurs believe that focusing on new quality productivity and creating differentiated products are the key to domestic brands rising up and competing with international brands, even achieving overtaking in corners. Continuous technological innovation has become a new driving force for the development of Fujian Hongxing Erke Sports Goods Co., Ltd. Hongxing Erke has established China's first nationally certified shoe and clothing testing institution, and has partnered with the National Sports Mechanics Research Center to create high-tech domestic products. Chairman Wu Rongzhao believes that focusing on new quality productivity requires focusing on technological innovation, focusing on technological breakthroughs in product research and development, and creating more professional sports equipment that is comparable to international standards. In recent years, domestic products have frequently become popular and sparked a wave of hot sales. Faced with the influx of "traffic", the product strength, brand strength, and marketing ability of domestic brands are facing severe tests. Many brands strive to break through in multiple dimensions such as quality, value, and channels, constantly enriching new connotations and achieving new breakthroughs. Taking Bosideng as an example, in recent years, Bosideng International Holdings Limited has focused on fashion innovation and functional innovation, launching new innovative brands and opening up new category spaces. "Non replicable innovation is true innovation and core competitiveness," said Gao Dekang, Chairman and President of the Board of Directors of the company. "We need to make this industry, category, and track more promising through innovation in order to form leadership capabilities.". Gan Xuerong, the chairman of Beijing Xuelian Group, which specializes in cashmere clothing, also shares the same feeling. "Cashmere is noble and rare. Only by continuously strengthening the core competitiveness of technology and products, and being able to produce and develop a series of technological products, can we use technology to empower and enhance product added value." With the increasing competitiveness and reputation of domestic brands, a group of new domestic products are actively participating in international competition while deeply cultivating the domestic market. From consumer goods to high-end manufacturing, more and more high-quality domestic brands and original designs are widely recognized and accepted by global consumers. "'Going global 'mainly targets certain markets and certain categories that are suitable for' going global '. According to Ma Endo, Chairman of Shenzhen Jinduoduo Food Co., Ltd., who has been specializing in the candy industry for 20 years, the company's business currently covers more than 50 countries and regions, and related products have entered supermarkets in countries such as the United States, Japan, Australia, and Canada.". More and more Chinese brands are not only going global, but also increasing their popularity and reputation, changing the stereotypical impression of Chinese brands among many foreign consumers. Taking Maotai as an example, this well-known brand in China is now favored by foreign consumers and has become a globally renowned liquor brand. Ding Xiongjun, chairman of China Kweichow Moutai Distillery (Group) Co., Ltd., revealed that the sales network of Moutai has spread to 64 countries and regions around the world. There are also some new brands that are starting to "go global" together. The earliest destination for Lantu, a new energy vehicle company, to go global was developed countries in Europe and other regions. It has already landed in countries such as Norway, Denmark, and Finland, and recently entered Eastern European countries such as Bulgaria. Some companies have also achieved the goal of "going global" with their products
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：XinhuaNet
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