On November 17th, the Ministry of Culture and Tourism held a press conference on China's inbound tourism policies, introducing recent measures to optimize visas and improve the convenience of inbound tourism. At this time, it has been more than half a year since China announced the resumption of tourist visas to China in March. During this period, although inbound tourism has resumed, the recovery speed is far slower than domestic tourism. According to statistics from the Ministry of Culture and Tourism, the number of inbound tourists received by travel agencies in China in the first half of the year was 477800, compared to 8.5616 million in the first half of 2019. The huge data gap reflects the weak recovery of the industry. At the same time, practitioners also encounter unexpected situations when receiving foreign tourists: unable to grab tickets to scenic spots, fewer hotel staff who can speak English, foreigners who buy things "cannot" pay the bill... People can't help but ask: how to solve the problem of inbound tourism? Hard to get tickets: "When guests go to Beijing, they can't get tickets for the Forbidden City, they can only get tickets for the Imperial College; when they go to Shaanxi, they can't get tickets for the Terra Cotta Warriors, they can only get tickets for the Forest of Steles." Zhou Xiaoguang, general manager of Guilin Tang Dynasty International Travel Service Co., Ltd., said that the tickets are a "roadblock" in front of tourists. Zhang Weili is from Malaysia. In October of this year, after finishing his official trip in Beijing, he gave himself a few days of free time to move around. "I only found out when I arrived that I needed to make an appointment to go to the scenic area now. Each scenic area has its own appointment program and interface. It's troublesome not to mention that some cannot find appointment options for foreign passports. During the" National Day "holiday, Li Li, a tour guide from a travel agency in Hongqiao, Shanghai, took foreign tourists to Harbin and encountered an awkward situation.". "We made an appointment for tickets, but after arriving at the entrance of the scenic area, the staff still asked each guest to scan the code and fill in their name and passport number, check them one by one, and then release them," said Li Li. Professor Sun Mengyang from the School of Tourism at Peking Union University, who has been engaged in inbound tourism research for a long time, found that the problem of booking scenic spot tickets is troubling practitioners. "The planning of inbound tourism is strong, and the tourism products listed by foreign tour operators usually have a confirmed route a year ago. However, the reservation period for domestic scenic spots now usually ranges from 3 days to a week, which may result in previously confirmed spots not being able to go due to ticket availability." Sun Mengyang said, in this situation, foreign tour operators are concerned about breach of contract and will naturally carefully consider listing Chinese tourism products. The Broken Service He Fei is an English tour guide for a travel agency in Guilin. She told reporters that both four-star and five-star hotels in Guilin have service personnel with English communication skills. During the three years of the epidemic, many people have changed careers, and guests who have questions come to find tour guides for translation. She also found that the services provided by hotels in the past, such as Western cuisine and foreign currency exchange, have basically disappeared. Sun Mengyang stated that in recent years, the tourism market has undergone drastic changes, with domestic tourism demand exploding. Many hotels are more willing to receive and book more flexible domestic guests, and their services to foreign tourists have "shrunk" due to various reasons. Zhang Weili really wanted to experience homestays during his trip. "I saw several good homestays on foreign booking websites, and I'm not sure if it's due to deviation in merchant information or other reasons. I called to inquire, but the other party told me that they don't have the qualifications to receive foreigners.". Accommodation and catering are part of the inbound tourism chain
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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