Watching TV is becoming simple and convenient. The State Administration of Radio and Television recently issued a notice on three broadcasting, television, and network audiovisual industry standards, including the "Technical Requirements for Cable TV Business". Cable TV terminals are required to provide two "power on mode" options: "Power on to enter full screen live streaming" and "Power on to enter the interactive homepage of prominent live streaming channels". The system default setting should be "Power on to enter full screen live streaming". For a period of time, the long wait time and complex operation of watching TV, as well as the difficulty in distinguishing members and layer by layer charging for watching TV, have caused burden and inconvenience to many people. Simplicity and the ability to watch TV as soon as you turn it on have become a strong demand from the audience for "watching TV". Because of this, the notice issued by the State Administration of Radio, Film and Television quickly became a hot topic of discussion. Upon careful reading of the notice released, the system's default setting should be 'boot to full screen live streaming', which is just one of the highlights of the notice. There are also several requirements that are quite targeted - for example, the startup process of a smart set-top box for cable TV should not exceed 35 seconds; For example, cable TV services should ensure a simple and friendly interface, convenient and fast operation, and high-quality program transmission; For example, regulations are also made for the response time of program playback when the internet television terminal access can be used normally with a bandwidth of no less than 100Mbps. These white and black notice regulations are clear and aimed at improving details and optimizing services, making watching TV simpler and more convenient. Perhaps some people may say that with the rapid development of mobile internet and short videos, is watching TV still so important? In fact, even in the evolution of media technology today, considering differences in audience needs, regional development conditions, cultural service resources, etc., television still has its irreplaceable side. Not only that, a television is not just a mechanical device, but also involves multiple dimensions such as technological industry transformation, information technology development, and demand for spiritual and cultural services. Watching TV is not only a daily need for an individual or a family, but also an important carrier for promoting the popularization of public services, updating the technology industry, and experiencing spiritual and cultural products. Managing the difficulty of watching TV is not a trivial matter, but a major or even urgent matter. In addition to the notice issued this time, starting from August this year, the State Administration of Radio, Film and Television, in conjunction with relevant units such as the Ministry of Industry and Information Technology and the State Administration for Market Regulation, has carried out work to address the complex charging and operation of TV "nesting dolls". On November 3rd, a summary of the pilot work on regulating the charging and complex operation of TV "nesting dolls" was also held, as well as a national promotion work deployment and promotion meeting. The intensity, breadth, and depth of governance are continuously optimized to truly optimize user operation processes and enhance the people's experience of watching TV. Effectively managing the "difficulty" and "annoyance" of watching TV also depends on the proactive self-discipline of industries and enterprises, as well as the effective supervision of all sectors of society and the people. According to data, as of now, 80% of cable TV terminals and 85% of IPTV terminals in China have achieved the ability to turn on and watch live TV channels. More than 80% of consumers believe that the convenience of watching live TV channels has been improved. Next, we need to continue to improve through policy guidance, regulatory constraints, and other means
Edit：Luo yu Responsible editor：Jia jia
Source：people.cn
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