Creating distinctive labor service brands (People's Current Review)
2023-11-21
Building a labor service brand is a systematic and long-term project. Only by focusing more on the accumulation of quantity and shifting to the improvement of quality, and establishing a sound promotion mechanism and support system, can labor service brands not only specialize in precision but also do a good job in "Guangdong skilled workers", "Wuzhong chefs", and "Yunyang noodle workers"... In recent years, after active cultivation by various regions and departments, the number of labor service brands in China has reached nearly 2000. Labor service brands have regional characteristics, industry characteristics, and skill characteristics, which are strong support for promoting industrial development and comprehensively promoting rural revitalization. Effectively strengthening the construction of labor service brands and promoting the upgrading and upgrading of labor service brands can help achieve more full and high-quality employment, thereby providing strong support for high-quality economic and social development. Labor service brands can drive great development. According to statistics, Guangxi "Bagui Rice noodles Master" has attracted 400000 employees, Hebei "Hebei Fusao" has driven more than 65000 jobs, and Jiangxi "Wuning Decorator" has formed a decoration team of 100000 people. This indicates that labor service brands have a large employment capacity and attract more employees. From the supply side perspective, building a labor service brand enables more workers to master certain professional skills, becoming a "booster" for achieving high-quality and full employment. Labor service brands are also connected to the people's livelihood. Hiring nannies to take care of children, finding construction teams for home decoration, and hiring caregivers for the elderly are often more reassuring and satisfying when supported by labor brands. Many labor service brands are concentrated in fields such as domestic services, catering, and elderly care services, which helps people improve their quality of life. From the demand side, the people's demand for a better life is increasing day by day, and the construction of labor service brands is also in line with this trend. One end is related to the job market, and the other end is related to people's well-being. Building a labor service brand can achieve a win-win situation for both supply and demand. To better achieve the "two-way journey" of promoting employment and benefiting people's livelihoods, efforts need to be made to improve quality and tap potential. On the one hand, it is necessary to explore labor service brands by type, especially to guide labor products with a certain foundation but less prominent skill characteristics and relatively scattered distribution, and gradually form labor service brands. On the other hand, we need to cultivate labor service brands in different fields, not only catering to the needs of people's livelihoods, but also focusing on new industries and formats, exploring the employment needs of segmented industries and types of work, and as accurately as possible meeting the needs of the people for a better life. Building a labor service brand is a systematic and long-term project. In recent years, some labor service brands with unique local characteristics have continuously improved in popularity, recognition, and reputation, and brand benefits continue to emerge. This is largely thanks to government support, industry efforts, and public participation. From establishing special support funds to vigorously carrying out skill training, to promoting the development of industry standards, a series of measures have been taken to promote the development of labor service brands from extensive to refined, from the field of social and livelihood to the field of economic development, and to improve professionalism and industrialization level. Faced with new fields of development, new trends in employment, and new needs in daily life, only by paying more attention to shifting from quantitative accumulation to qualitative improvement, establishing and improving promotion mechanisms and support systems, can labor service brands become both specialized and refined, and truly become the "golden card" for promoting employment, benefiting people's livelihoods, and helping development. Currently, the high-quality development of China's economy and society, as well as the upgrading of people's lives, provide a good environment for the cultivation, development, and growth of labor service brands. “
Edit：Luo yu Responsible editor：Wang er dong
Source：people.cn
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