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China

Issuance of the "Domestic Tourism Enhancement Plan (2023-2025)"

2023-11-14   

On the 13th, the reporter learned from the Ministry of Culture and Tourism that the Ministry of Culture and Tourism has recently issued the "Domestic Tourism Enhancement Plan (2023-2025)". The plan proposes that by 2025, the domestic tourism market will maintain reasonable growth in scale and further improve its quality. The promotion effect of domestic tourism promotion is more obvious, the supply of high-quality tourism is more abundant, the consumer experience of tourists is effectively improved, satisfaction is further enhanced, the efficiency of tourism public services continues to improve, breakthroughs are made in key areas of reform, the comprehensive regulatory mechanism of the tourism market is more sound, modern governance capabilities are further enhanced, and the role of the domestic tourism market in promoting consumption and promoting economic growth is more prominent. The plan proposes 30 main tasks around 9 aspects, including strengthening domestic tourism promotion, enriching high-quality tourism supply, improving tourism consumption experience, enhancing public service efficiency, supporting the transformation and upgrading of business entities, deepening reforms in key areas, improving the quality of tourism market services, strengthening comprehensive market supervision, and implementing the "credit+" project. The plan requires an innovative tourism product system, targeting the needs of different groups, to launch more distinctive tourism products and routes that meet market needs, develop experiential and interactive tourism projects, and focus on promoting new tourism products such as research, silver hair, ice and snow, ocean, cruise, adventure exploration, star watching, summer and winter shelter, and urban stroll. In addition, the plan proposes to support various regions in increasing investment in tourism infrastructure, and further improve tourism public service facilities such as tourism service centers (consultation centers), tourism distribution centers, tourism public service information platforms, and tourism toilets. Strengthen tourism services that benefit the people, vigorously promote the digital development of museums and other cultural and museum venues, and accelerate the integration of online and offline services. (New News Agency)

Edit:Hu Sen Ming Responsible editor:Li Xi

Source:XinhuaNet

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