The "Double 11" heatwave swept the global e-commerce market and entered deep water areas
2023-11-13
The influence of the 'Double 11' is gradually expanding globally. During this year's "Double 11" period, the "5-day delivery" and "full package shipping" launched by China's e-commerce platforms have been launched in multiple countries around the world. Hong Yong, a think tank expert at the China Digital Real Integration 50 Person Forum and associate researcher at the E-commerce Research Institute of the Ministry of Commerce, stated that the "Double 11" shopping craze has spread globally. Not only in Asia, but also in Europe and North America, consumers are paying attention to and participating in related shopping activities. Ms. Hu, who lives in the United States, told reporters, "I bought a lot of Chinese books during the 'Double 11' this year, and now the logistics are getting faster and shopping is becoming more convenient." Singaporean consumers are also becoming more and more interested in the 'Double 11' every year. Ms. Li, who lives in Singapore, said, "This year, major e-commerce platforms on the 'Double 11' have launched promotional activities, and my friends and I will share shopping lists." It is reported that AliExpress announced the launch of the fastest delivery speed of the 'Double 11' shopping promotion activity so far this year. Temu and SHEIN are also holding up a "price war" to maximize their price advantage. In addition to the usual premium discounts and discounts, major platforms continue to improve customer experience by offering free delivery and return services. Wang Peng, an associate researcher at the Beijing Academy of Social Sciences, introduced that in Southeast Asia, due to geographical and cultural proximity, the influence of the "Double 11" is particularly significant. Some consumers in North America, Europe, and other places also participate in the "Double 11" shopping. The rapid development of cross-border logistics is the foundation for the global radiation of the "Double 11" heatwave. In September this year, AliExpress partnered with Cainiao to launch the "Global 5-Day Delivery" service, which has benefited consumers in the UK, Spain, the Netherlands, and Belgium. JD operates nearly 90 bonded, direct mail, and overseas warehouses worldwide, with a total management area of nearly 900000 square meters. At the policy level, China has introduced a series of policies this year to support e-commerce going overseas. In January, the Ministry of Finance and other three departments jointly issued a notice on the tax policy for cross-border e-commerce export return goods, reducing the cost of export return for cross-border e-commerce enterprises and actively supporting the development of new foreign trade formats. In April, the General Office of the State Council issued the "Opinions on Promoting Stable Scale and Optimal Structure of Foreign Trade", which proposed supporting foreign trade enterprises to expand sales channels and cultivate independent brands through new formats and models such as cross-border e-commerce. Under the assistance of policies, e-commerce going overseas this year has shown many new highlights. On the one hand, service platforms have further developed, overseas warehouse layout has expanded, and customs clearance services have become more efficient. On the other hand, technological innovation and upgrading have been carried out, including the application of digital payment, logistics intelligence, AI customer service, data big screens, and other technologies. "said Liang Zhenpeng, a senior industrial economic observer and chief consultant of Zhifan Coast Agency. There are currently two main models for e-commerce going overseas: one is the business to business (B2B) model, which provides cross-border trade services for enterprises; The second is the business to individual (B2C) model, which sells products to overseas consumers. In recent years, Pinduoduo, ByteDance, Tencent, Alibaba and other enterprises have accelerated the process of going to sea. A number of A-share listed companies have also become an important force for e-commerce going to sea. For example, Savi Times uses Amazon, Wal Mart and other platforms as the driving force, and cultivates its own products based on the traffic rules of the platform
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Securities Daily
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