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Think Tank

Observation: This year's "Double 11", why are packages delivered quickly?

2023-11-10   

Hello, I am a Cainiao express courier. Your package has arrived, is it convenient to deliver it to your doorstep now? "On the evening of October 31st, shortly after the official sales of Tmall Double 11 began, Mr. Zeng from Panyu District, Guangzhou received the purchased skincare products." As soon as the final payment was made, I received a doorstep call for delivery. It was a pleasant surprise! "Mr. Zeng's shopping experience on Double 11 represents a common feeling among most people - fast. Double 11 is the best window to observe logistics enterprises. This year's Double 11, behind the fast delivery of packages, is the result of continuous innovation by logistics companies around user experience, and also a manifestation of the vitality of the consumer economy. The reporter learned from Cainiao that this year, the company aims to create faster, better, and better logistics services, taking multiple measures to improve the level of the Double 11 supply chain and enhance the purchasing and sales experience of consumers and merchants. Home delivery and half day delivery are more common. Some respondents told reporters that after comparing prices on different platforms and live streaming rooms, they ultimately chose to place an order on a platform with faster delivery speed. The survey shows that whether it is possible to deliver goods to your doorstep and whether the delivery time is fast enough directly affect the user's purchasing experience. Many consumers have reported that although the number of packages has increased on Double 11 this year, door-to-door delivery services and delivery time have been fully guaranteed. It is understood that before the start of this year's Double 11, Cainiao and Taotian Group adopted logistics joint guarantee measures, proposing that domestic half day delivery and international five day delivery become high-quality flagship services for this year. It is reported that in mainland China, the integrated supply chain service consisting of Cainiao Warehouse and Cainiao Express has greatly improved logistics efficiency. By processing pre-sale packages in advance and sinking them into express delivery outlets, larger scale half day delivery can be achieved. At the same time, Cainiao Express will continue to make door-to-door delivery a standard feature, and Cainiao Station will continue to provide on-demand door-to-door services in core cities across the country. In addition, Cainiao has taken various measures to provide consumers with a door-to-door delivery service experience during the promotion period. For example, "place an order based on consumer preferences, default to door-to-door if no preferences are set, order Cainiao Preferred Warehouse Accessories, and enjoy free door-to-door delivery service. Fast is not only a consumer demand, but also a positive response from businesses. Shortly after the first wave of sales on Tmall Double 11 began, Ms. Yue from Hangzhou received mother and baby products from Cotton Age; In Nanjing, shortly after Mr. Zhang paid the final payment, he received a hair dryer sold by the official flagship store of Laifen... This year's Tmall Double 11, Cainiao will expand the coverage of "pre-sale Super Speed Night Pie" to multiple cities across the country, such as Beijing, Shanghai, and Hangzhou. This measure has received positive response from merchants, with an increasing number of brand merchants accessing Cainiao's "pre-sale express night pie" service, ultimately benefiting consumers. Large items can be delivered and installed in one step. Online shopping for furniture and everyone's electricity... Nowadays, there are many consumers who purchase large items online on the Double 11. Large item logistics, due to high single item prices and high requirements for indicators such as easy damage of goods, generally results in longer delivery time and lower satisfaction with delivery services. Large items usually involve installation and debugging, so for consumers, they often need to make a second appointment for on-site installation after receiving the goods. To improve the satisfaction of bulk logistics, it is necessary to solve the problem of delivery

Edit:Luo yu Responsible editor:Jia jia

Source:xinhuaNet

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