During the promotion period, over 70% of the surveyed young people directly stated whether they need to be the primary factor in placing an order
2023-11-09
The "Double 11" promotion activity is currently underway. Many netizens lament that there are fewer scenes of impulsive orders and are more inclined to buy something worth it. When it comes to items in need, I don't hesitate to place an order, but I will also strive to 'make up for it and reduce it', and plan carefully. The seemingly contradictory phenomenon of being willing to spend money while insisting on saving as much as possible in consumption reflects the consumption views of young people? Last week, a survey conducted by the Social Survey Center of China Youth Daily (wenjuan. com) on 1000 young people showed that 90.1% of the surveyed youth agreed with the consumption concept of "where the flower belongs, where the province belongs". 65.4% of the surveyed youth feel that young people are more rational in their consumption and no longer impulsive due to big impulses. E-commerce expert: Buying because it's cheap is not called "saving". During this year's "Double 11" period, Beijing Baoma Zhu Hong was "calm and fulfilling". She has added many "just needed" items to her baby, such as tissues, balance cars, picture books, bookshelves, study desks and chairs... She receives express delivery every day, but she thinks every order is worth buying. They are all things that children can use. Before placing an order, the price was also compared, which was much lower than usual. If it's not very cost-effective, I didn't buy it, "said Zhang Yunguo, who works in media in Liaoning. When shopping, I first consider whether the item is needed, and I also place an order when the discount is high. What factors will drive everyone to consume during the "Double 11" promotion? According to the survey, those in need and useful (74.2%) ranked first, followed by those with high cost-effectiveness and value for money (68.2%), complete after-sales services such as insurance and freight insurance (44.2%), and recommendations from others (19.0%). When Zhu Hong went to a restaurant for consumption, she encountered several times when she provided brand new boxed tissues, and she would confirm with the waiter whether there was an additional charge. There is a restaurant that charges two yuan, which I don't think is worth it. They used their own, "Zhu Hong said. She is willing to tip for the hotel's high-quality service, but is unwilling to spend money on items that should have been provided or exceed the expected price. The survey shows that 90.1% of the surveyed youth agree with the consumption concept of "the province is the flower". Chen Min, an economics major student from a certain university in Hangzhou, strongly agrees with the concept of "where the flowers are, where the provinces are". Some people consume excessively, and many of them may not be 'what they should spend', just because they 'want to spend'. Li Jiangyu, associate professor at the School of Economics and Business Administration of Beijing Normal University and deputy director of the E-commerce Research Center, pointed out that buying because it is cheap is not called 'saving'. Nowadays, more and more consumers are no longer impulsive due to price, and their consumption needs are clearer, Zhang Li, a post-90s photographer from Taiyuan, Shanxi, believes that young people nowadays pursue both romance and quality in their consumption, while also pursuing a down-to-earth attitude. For example, 'riding a bike to a bar' and 'taking the bus to a concert' have a particularly lively atmosphere of life. Young people are better able to pay for their hearts and preferences. 'Chen Min felt that with the development of e-commerce and online promotion activities
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：china youth daily
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