Low prices across the entire network, billions in subsidies This year's "Double 11" shopping festival is currently in full swing. Industry insiders point out that consumers have maintained a high level of shopping enthusiasm for the "Double 11" this year, demonstrating the resilience and vitality of China's consumer market. At the same time, consumers' pursuit of quality consumption reflects the trend of consumption upgrading. E-commerce platforms have launched a "Double 11" promotion competition. During this year's "Double 11" period, e-commerce platforms and merchants have launched various promotional and profit giving activities, igniting consumers' shopping enthusiasm. The picture shows a courier sorting packages at a courier outlet in Xinhua District, Shijiazhuang City, Hebei Province (photographed by Xinhua News Agency reporter Mou Yu). "The original price of the barbecue double meal is 481 yuan, and the discount price for 'Double 11' is only 79 yuan." In the Meituan live broadcast room, the anchor introduces the offline discount package to the audience. From October 24th to November 12th, Meituan Flash Shopping launched the "11.11 Wonderful Carnival", with over 100 live broadcasts expected to provide consumers with a clearer understanding of various offline discounts. On October 24th at 8:00, the pre-sale of Tmall's "Double 11" was officially launched. The Taobao 'Ten Billion Subsidies' channel has launched the' Double 11 'Crazy Supplement Special Session, "said the relevant person in charge of Taotian Group. Pinduoduo also recently launched a 10 billion yuan subsidy, providing consumers with dual subsidy benefits through activities such as "single item reduction" and "daily discounts". This year's' Double 11 'consumer shopping enthusiasm has been high, with orders from users in first tier cities on the platform increasing by 113% year-on-year, and orders from fourth and fifth tier cities increasing by 167% year-on-year. "The person in charge of Pinduoduo said. The rapid development of new forms of instant retail provides convenience for offline merchants to participate in the "Double 11" shopping festival. The reporter found through searches on platforms such as Meituan and Dianping that many offline merchants have launched "Double 11" special offers. The person in charge of Meituan Flash Shopping stated that more offline stores have participated in this year's "Double 11" event, and the variety of products that consumers can purchase has increased by 56% year-on-year. While launching various promotional activities, e-commerce platforms have also strengthened service guarantees. For example, Tmall Supermarket, in collaboration with Cainiao, has launched a half day delivery service in cities such as Beijing, Suzhou, Wuxi, Hefei, Zhengzhou, and Quanzhou, promising to place orders and make payments by 12:00 noon and midnight, respectively, before 21:00 on the same day and before 12:00 noon the next day. Meituan Flash Buy has launched services such as "fastest 30 minute delivery" and "on time treasure slow compensation" to ensure service quality. The demand for shopping is booming, and quality consumption is the core demand. The reporter learned that during the "Double 11" period this year, consumers had a high enthusiasm for shopping, and quality consumption remains the core demand. This year's' Double 11 'has seen a high level of consumer shopping enthusiasm, "said a person in charge of JD. com." After JD launched' Double 11 ', the number of users who placed orders and the number of transactions within 10 minutes of opening increased by more than four times year-on-year. "According to data from the consumer platform' What's Worth Buying ', from October 23 to October 31, the platform's sales increased by 26.1% year-on-year. Although major e-commerce platforms mainly focus on low price strategies, what can more stimulate users' consumption enthusiasm is still products with higher customer prices that can upgrade their quality of life. High customer price products such as facial care, travel, gold jewelry, etc
Edit：Luoyu Responsible editor：Wang Erdong
Source：XinhuaNet
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