The "Double 11" initiative has launched a collaborative effort between online and offline efforts to promote consumption
2023-11-02
The annual promotion of the "Double 11" has been launched, with e-commerce platforms offering discounts such as full discounts and billions of subsidies, and paying more attention to simplifying rules and strengthening services. From the preliminary data, it can be seen that sales of smart home appliances, beauty products, sports products, and other products are strong, and many brands have achieved several fold year-on-year growth in sales. Industry insiders have pointed out that all parties involved in the "Double 11" this year have strengthened their rules and regulations in competition, while gradually extending from online to offline, in order to expand domestic demand and promote consumption. On the basis of reducing 50 yuan for cross store purchases of over 300 yuan, both online and offline efforts will be made to increase official sales of products that have been directly reduced. At the same time, the "Ten Billion Subsidies" Crazy Supplement Special Session will be launched... On the evening of October 24th at 8 pm, the 2023 Tmall "Double 11" pre-sale will officially open. Under multiple discounts, some best-selling products have significantly reduced their prices, such as the 150ml sea blue mystery essence water, which is priced at 1410 yuan per day. After subsidies, the selling price is 473 yuan. On the same day, Meituan Flash Shopping announced that the "11.11 Beautiful Carnival" would be held from that day until November 12, launching activities such as "receiving a red envelope of 1111 yuan per day", covering a full range of products with digital appliances, beauty personal care, mother and baby toys, pet food, and daily clothing as the core categories. Pinduoduo recently launched a "10 billion yuan subsidy" and launched activities such as "single item reduction" and "daily discount". Merchants actively participated, and on the eve of the promotion, the number of state-owned brands and high-quality agricultural merchants in the "10 billion subsidy" camp increased by more than twice year-on-year. Suning Yigou has released the "11.11 New Generation Plan for Electrical Appliances", in collaboration with brands such as Haier, Midea, Hisense, Bosch, Siemens, TCL, Fontai, Changhong Meiling, etc., targeting over 1000 explosive and new electrical products, with a focus on "good goods and good prices", with explosive products being as low as 50% off. It is worth noting that the "Double 11" has been extended from online to offline, especially under the empowerment of new formats such as real-time retail, and offline participation channels have been further expanded. For example, on the basis of the joint participation of hundreds of thousands of offline stores in previous promotions, this year Meituan Flash Buy has more participating stores, and the types of products that consumers can purchase have increased by 56% year-on-year. Suning Yigou provides a dual line shopping subsidy with additional codes, allowing consumers to enjoy multiple discounts such as a maximum of 10 times pre-storage, a maximum rebate of 3000 yuan for package purchases, and a discount of 1500 yuan for high discounts when exchanging old items for new items. Strengthening service guarantee While competing for prices, merchants are also putting in effort to make the user experience simpler, more convenient, and more reassuring, becoming the goal of all parties involved. Tmall's "Double 11" has launched official discounts on a large scale, offering discounts on one item without having to make up the order. At the same time, it promises to compensate for billions of subsidized products that are expensive to buy. Taobao Tmall also collaborates with merchants and brands to better match consumer needs based on big data analysis and continuously improve consumer experience. JD launched the "price protection" service covering more than 800 million commodities, and launched the "Jingdong 11.11 Real Low Price Initiative" with Midea, Xiaomi, Vida, China Gold, Unipec, Dong'e ass hide glue, Wangfujing duty-free, Jingkelong and other brand businesses. JD will work with its partners to create a healthy competitive environment around honest management, attentive service, cost reduction and efficiency improvement, resist low quality and low prices, and protect consumer rights. Suning Yigou has made sufficient preparations for stocking, and logistics warehouses in various regions have electricity
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Economic Information Daily
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Economy
Recommended Reading Change it 
Home
