Shine the golden signboard of landmark products (vertical and horizontal)
2023-11-01
Not long ago, the China National Intellectual Property Administration published the second batch of directory of key contacts for the promotion of the use of geographical indications. Three geographical indication products, including Lianjiang Abalone, Tanyang Gongfu, and Yunxiao Loquat, were selected in Fujian Province, further expanding the influence of Fujian's landmark products. Geographical indications are an important type of intellectual property. Geographical indication products grow in unique environments, not only being the "quality endorsement" of a region, but also becoming the "golden key" to strengthening agriculture and enriching the people. Behind every landmark product, there is a concentrated resource advantage of soil and water, as well as the hard work and sweat of the people. It is a powerful lever to promote the development of regional characteristic industries and promote rural revitalization. Anxi Tieguanyin Tea, Fuding white tea, Dehua white porcelain, Guanxi honey pomelo...... Landmark products not only contain the local natural and cultural heritage, but also their excellent quality and good reputation can further promote the development of local agricultural industry. The landmark product, as a golden signboard, not only enhances consumers' trust in the product, but also effectively promotes the scale of local industrial development. However, it should also be noted that while landmark products are developing in an orderly manner, there are also some bottlenecks. Weak awareness of brand protection and insufficient product development; Some landmark products are small in scale, scattered in regions, lacking production standards and professional technical support, resulting in significant differences in quality and price; Some landmark products find it difficult to open up external markets and increase product added value, which all affect the further development of landmark products. Improving agricultural products is about credibility, refining them is about attractiveness, and strengthening them is about competitiveness. The sustained and healthy development of landmark products cannot be separated from the guidance of all parties according to the situation. To further optimize the industrial layout, expand the industrial chain, promote industrial integration, form a landmark product brand matrix, and enhance the market competitive advantage and brand spillover value of the industry and enterprises. We need to further optimize the guarantee system, refine support policies, and ensure that brands have government support and quality assurance. For example, establishing stricter admission standards and quality supervision systems, improving the protection system after infringement, refining development standards and supporting policies; Continuously integrating rural collective resources and forces, innovating sales models, and comprehensively conducting research, development, and promotion of landmark products. In addition, various resources should also be revitalized, making full use of new media platforms and other communication channels to promote and promote, and promoting the organic integration of landmark products with industries such as culture, tourism, and health care, so that more landmark products can play a better demonstration effect. Create a landmark, create a brand, and drive an industry. To polish the golden signboard of landmark products, it is necessary to hold hands and form a joint effort from multiple parties to achieve synchronous improvement of social, ecological, and economic benefits, better promote changes in the quality, efficiency, and motivation of industrial development, and empower rural revitalization. (Bao Qian) (Li Xinshe)
Edit：Luo yu Responsible editor：Wang er dong
Source：people.cn
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