Simplify the operation steps and regulate the charging of "dolls" to make "watching TV" easier (online China)
2023-10-20
Several elderly people are watching TV in the activity room of Jinsong Elderly Apartment in Tayuanzhuang Village, Zhengding County, Shijiazhuang City, Hebei Province. Zhao Hongyu, a reporter from Xinhua News Agency, took a photo. The steps to enter the live streaming page are complex, there are more and more charging items, and before the program starts, you need to watch large sections of advertisements... Once, television was an important component of family entertainment, but in recent years, various problems have caused dissatisfaction among users, making it a "gray eating" decoration in some family guest rooms. Experts believe that with the continuous evolution of the intelligent era, "watching TV is difficult and boring" should not become a problem for users. Cable TV, IPTV, and Internet TV should grasp the public service attributes of large TV screens, effectively improve user satisfaction with watching TV, and promote the high-quality development of broadcasting and online audiovisual. Poor experience affects viewing intention. "In the past, although television was bulky and had few functions, it brought happiness to the whole family. Nowadays, with the development of technology, television has become thinner and more functional, but the matter of 'watching TV' has changed a bit." Xiaohuang, who lives in Tongzhou District, Beijing, said that in the past few years, the experience of watching TV has become worse and worse. Turning on TV requires multiple operations to enter the live streaming page, When purchasing value-added services, there are also problems such as multiple charging items and various charging patterns. "TV is tedious to use" "The elderly at home can't operate at all, we don't watch TV, and have stopped broadcasting" "Smart TV now has various pre installed apps that can't be uninstalled, and the system background often secretly installs various APPs"... After searching the Internet platform with the keyword "Smart TV Chaos", many netizens have similar "roast". In addition to the complexity of operation, online membership service issues such as lack of interoperability of film and television resources, repeated charges across screens, and unclear projection image quality also emerge one after another. The "2022 Analysis of Complaints Accepted by National Consumer Organizations" released earlier this year mentioned that with the development of online consumption, various member services are gradually infiltrating from offline to online. The problems with relatively concentrated complaints in the field of online member services include smart TV platform "doll like" fees and poor experience of video platform member services. Not long ago, the State Administration of Radio and Television, in collaboration with relevant units such as the Ministry of Industry and Information Technology and the State Administration for Market Supervision and Administration, held a mobilization and deployment meeting to address the complexity of charging and operating TV "dolls". The meeting requested that, based on thorough research and understanding of the bottom line in the early stage, a special implementation plan be formulated based on the work philosophy of "systematic planning, step-by-step implementation, easy implementation first, and pilot implementation first", taking into account the three stages of near, medium, and far development. By the end of this year, pilot work and special rectification will be carried out, focusing on solving the problem of "too many charging packages, too many charging entities, and opaque charging". The phenomenon of TV "dolls" charging will be significantly improved; Vigorously improve the user experience of watching TV when turning on, and basically achieve the ability to watch live TV channels immediately after turning on cable TV and IPTV. The pilot program of "watching live streaming on startup" has been initiated, which is a key focus in addressing the complexity of TV operations in this round. Some users have conducted statistics and need to perform up to 11 steps to access the live channel after booting up. In many pilot areas, "watching live streaming on startup" has become a reality. Based on the minimalist television system, the latest 4K ultra
Edit：Luo yu Responsible editor：Wang er dong
Source：people.cn
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