Diversified and personalized coexistence stimulates new tourism preferences and models
2023-10-12
The number of domestic tourists is 826 million, with a domestic tourism revenue of 753.43 billion yuan - the Mid Autumn Festival and National Day holiday. The cultural and tourism consumption market has achieved remarkable results. The 8-day "extended version" of the Golden Week allows for the concentrated release of travel needs such as returning home for family visits, autumn sightseeing, leisure vacations, and Asian Games observation. Travel decisions such as "where to play", "what to play", and "how to play" have also undergone changes. Long term travel is more favored. "This year's' Double Festival 'holiday is long, and my friends and I started researching travel routes before the holiday, hoping to visit as many places as possible." Yuchen, who usually works and lives in Shanghai, told reporters that she has long been longing for the scenery of the Northwest China. This time, she was finally able to travel to Dunhuang, Jiayuguan, Zhangye and other places in Gansu to experience the autumn scenery along the Hexi Corridor. According to the calculation of the China Tourism Research Institute, during holidays, the average travel radius of domestic tourists reached 189.5 kilometers, a comparable increase of 59.6% compared to the same period last year. According to data from multiple platforms, compared to the popular peripheral tours and micro vacations in previous years, people are more inclined to choose long-term trips that "go far away" during this year's Mid Autumn National Day holiday. Ctrip's long-term travel order volume accounts for 39%, with the northwest and southwest regions represented by Xinjiang and Yunnan becoming hot spots for long-term travel; According to statistics from Tuniu Tourism Network, 56% of users choose long-term domestic travel, with themed tourism products such as autumn photography and leisure landscapes becoming popular choices. The "extended version" of Golden Week has also reserved enough time for outbound travel, and the popularity of overseas long-distance travel has returned. According to travel data on the same journey, the number of hotel and flight reservations for outbound trips during the Mid Autumn and National Day holidays has exceeded the same period in 2019. In addition to Asian countries such as Thailand, Singapore, and Indonesia, the popularity of long-distance outbound travel destinations in Europe, Africa, South America, and other regions has also rapidly increased. According to the relevant person in charge of Tuniu Tourism Network, the United Arab Emirates, Türkiye, Iran and other countries jointly building the "the Belt and Road" have become the "dark horse" in the outbound tourism market during the "Double Festival" holiday this year, and the orders for related destinations and group tours have increased significantly. Taking the United Arab Emirates as an example, in the context of implementing visa free entry policies for Chinese citizens, tourism products such as the 6-7 day tour of Dubai Sharjah Abu Dhabi have become popular choices for users. The increasing popularity of "small places" is facing a strong recovery in the tourism boom, and avoiding crowds and going to niche destinations has become a choice for many people to travel on vacation. The reporter learned that during this year's "Double Festival" holiday, the consumption activity of major domestic tourist destination cities and popular scenic spots such as Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, and Xi'an has remained high. Some small cities with abundant tourism resources and low price levels are also particularly eye-catching, becoming the first choice for tourists to "reverse travel". At the same time, the popularity of rural tourism with rural characteristics is not decreasing, and more and more "small places" are embracing visitors from all directions. According to data from Ctrip Travel, the niche destinations with the highest increase in tourism popularity include Alxa League, Shuanghe City, Fangchenggang City, Yichun City, Zhongwei City, etc. Among them, Alxa League and Shuanghe City saw a month on month increase in tourism popularity by more than three times. According to Meituan data, hotel accommodation orders in niche cities such as Linzhi, Wanning, Shanwei, and Lincang have doubled compared to the same period in 2019. In Jiangxi, rural tourism is not only authentic
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：people.cn
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