Guangdong 15 Cities Ranked Top 100 in China's Night Economy Prosperity, Rich in New Consumption Forms and Scenarios
2023-10-11
15 cities, which is the number of Guangdong cities on the top 100 list of China's night time economic prosperity. The night economy has become a barometer for measuring the vitality and charm of urban economy. The nightlife "genes" brought by the Cantonese have given birth to many new forms and scenes of nightlife consumption. How do policies in various regions of Guangdong escort the development of a new night economy? In this regard, Nandu Big Data Research Institute conducted a comprehensive analysis to see how Cantonese style nightlife has been ignited. The release of the national night economy is expected to exceed 48 trillion yuan this year, and the night is becoming increasingly dark. The streets are crowded with people, some going to restaurants to enjoy delicious food, some moving to the gym to release dopamine, and some going to the riverside market to search for good things. Night shopping, night food, night entertainment, night tours... These scenes of night consumption are a microcosm of the vigorous development of the national night economy. According to data from iMedia Consulting, the size of China's night economy market in 2022 was approximately 42.4 trillion yuan, a year-on-year increase of 16.70%, and it is expected to exceed 48 trillion yuan this year. The sustained release of nighttime consumption vitality throughout the country is closely related to national policies. In 2019, the General Office of the State Council issued the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption", proposing to vigorously develop the nighttime cultural and tourism economy; The Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption require the activation of nighttime commerce and markets, providing policy guidance for the development of nighttime economy. In this context, multiple governments have explicitly proposed to accelerate the construction of night economy city brands. In July 2021, with the approval of the State Council, Beijing, Shanghai, Guangzhou, Tianjin, and Chongqing took the lead in cultivating and constructing international consumer center cities. These five cities coincidentally take the night economy as an important lever in building an international consumer center city. Beijing strives to build the "Night Capital City"; Shanghai nightlife integrates Shanghai style and fashion trends; Tianjin focuses on building the "Nighttime City" and constructing a new consumption corridor on the east bank of the Haihe River; Chongqing strengthens the overall marketing of the city and sets the city's name card as' Chongqing never sleeps'. It can be seen that various parts of the country are continuously striving to create a unique "One Thousand and One Nights". Compared to Guangdong's frequent efforts to cultivate diverse local cultural and tourism brands, what are the strategies taken by various parts of Guangdong on the billions level track of night economy? In 2022, the General Office of the Guangdong Provincial People's Government issued the "Several Measures for Guangdong Province to Increase Efforts and Continuously Promote Consumption", proposing to vigorously develop the night time cultural and tourism economy, and form a group of night time cultural and tourism brands with strong local characteristics that are well-known within the province and even across the country. As a result, there are a number of night culture and tourism brands with strong local characteristics, such as Guangzhou "Youth City", Foshan "Night Foshan is more wonderful", Jiangmen "Night Overseas Capital", Dongguan "TESCO Group Liaobu", Huizhou "Night Splendor". According to the 2023 China Urban Night Economy Development Report released by the Giant Engine City Research Institute, 15 cities in Guangdong are listed on the top 100 list of China's night economy prosperity, with Guangzhou, Shenzhen, and Dongguan ranking first, Foshan, Huizhou, Jieyang, Shantou, and Zhongshan in the second tier, and Chaozhou, Jiangmen, Maoming, Shanwei, Zhanjiang, Zhaoqing, and Zhuhai in the third tier. Driven by favorable policies, Guangdong's nighttime economy has developed
Edit：Hu Sen Ming Responsible editor：Li Xi
Source：GD TODAY
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