Rural circulation enlivens county and township consumption
2023-10-11
Rural areas are important consumer and factor markets, and revitalizing rural circulation plays an important role in promoting urban-rural integration and promoting rural revitalization. Recently, the General Office of 9 departments including the Ministry of Commerce and the All China Federation of Supply and Marketing Cooperatives issued the "Three Year Action Plan for County level Commerce (2023-2025)", which requires the establishment of a rural commercial system with county level coordination, county town as the center, township as the focus, and village as the foundation. How to further promote the flow of resource factors to the rural market? How to stimulate greater vitality in county and township consumption? The reporter conducted an interview. Improve county-level commercial facilities, enrich rural consumer markets, enter Gaoguanzhai, Zhangqiu District, Jinan City, Shandong Province as a supply and marketing supermarket for agricultural service complexes, and a dazzling array of products are in sight. Braised melons, spinach, watermelons... Fresh vegetables and fruits are neatly stacked in the fresh section for villagers from all over the country to choose from; Special areas for infant milk powder, daily chemicals, and fast-moving consumer goods are bustling with people, and villagers can buy "branded goods" at their doorstep. Wei Shizhong, Director of Zhangqiu District Supply and Marketing Cooperative, said that the cooperative is focusing on building a comprehensive service platform for commercial circulation. Currently, the Gaoguanzhai Supply and Marketing Comprehensive Service Station operates 13000 varieties with an annual sales revenue of 20 million yuan, radiating and driving 13 surrounding supply and marketing comprehensive service cooperatives and 3 community service centers. During the Mid Autumn Festival and National Day holiday, the Qiyun Jiayue Supermarket, founded by the Supply and Marketing Cooperative in Liudu Town, Xintai City, Shandong Province, presents a lively scene of both supply and sales. At the cash register, villagers who came to shop lined up in a small queue, and the cashier quickly scanned the code to collect and distribute the goods; In the parent-child experience area, children happily play games such as skateboarding with the care of their parents; In the express delivery area, staff are busy and busy in an orderly manner, helping small and medium-sized packages enter and exit the warehouse. In order to fill the gap in the comprehensive commercial supermarket in the residential area and meet the needs of the people, we have invested in the establishment of Qiyun Jiayue Supermarket. The supermarket covers an area of over 1500 square meters, has a daily passenger flow of nearly a thousand people, and a daily sales revenue of nearly 60000 yuan, which is welcomed by the surrounding people. "said Wang Wushan, director of Liudu Town Supply and Marketing Cooperative. Various regions and departments are vigorously strengthening the construction of rural market systems, continuously improving county-level commercial network facilities and formats, improving the effective supply of high-quality products and services in the rural market, and continuously meeting the high-quality, diversified, and personalized consumption needs of county-level residents. In rural areas, more chain supermarkets have been opened, making it more convenient and diverse for villagers to buy things. Every morning, the entrance of Ruitian Supermarket Beisun Village Direct Store in Zhengding County, Shijiazhuang City, Hebei Province is very lively. Wang Lei, the head of supermarket business at Hebei Ruitian Economic and Trade Co., Ltd., said that the company relies on rural supply and marketing cooperative outlets to open supermarkets in towns and villages. Currently, there are a total of 15 direct supermarkets and 235 village level franchise supermarkets in the county. In the county seat, there are more commercial complexes. In Feicheng City, Shandong Province, the Tai'an New Cooperative Shopping Center, with an operating area of 75000 square meters and over 27000 types of goods, has a highly popular sales area from the fruit area to the catering area, from the home appliance area to the shoe and clothing area. We fully leverage the supply chain advantages of the supply and marketing system, strive to improve our management level, and provide high-quality goods and services to help urban and rural residents live a better life
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：people.cn
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