How to Gather Popularity and Earn Wealth in Rural Tourism when Going Out to See Green and Looking Up to See Blue
2023-10-10
During the long holiday, more and more people are entering the countryside. According to Ctrip data, after 8 consecutive weeks of growth during the summer vacation, rural tourism continued to grow at a high speed during the "11th" period. Orders for rural tourism hotels nationwide have nearly doubled year-on-year, with the "90s generation" accounting for 30% of tourists, becoming the fastest-growing consumer group. Opening windows to see the scenery, going out to see the green, and looking up to see the blue, the current urbanization rate in China has exceeded 65%. Compared to the steel and cement in cities, rural style is a common aspiration of urban people. Compared to the crowded population of famous mountains, rivers, and historical sites, the beautiful mountains, waters, and scenery in rural areas have a unique charm. The development of rural tourism is gradual, starting with rural leisure activities, followed by sightseeing agriculture, and then rural homestays. Nowadays, in terms of the number of visitors, rural tourism has accounted for half of the domestic tourism market, and various forms such as leisure farms, agricultural parks, rural complexes, and agricultural carnivals are emerging one after another. The trend of integrating agriculture, culture, and tourism is more obvious. If we compare the rural industry to a chess game: the farming industry is a car, directly ensuring the safe supply of agricultural products; The agricultural product processing industry is a cannon that relies on and transforms primary products; Rural tourism is like a horse, achieving multiple functions for the development of agriculture, rural areas, and farmers. In terms of importance, rural tourism is similar to rural industry in terms of facility agriculture. Facility agriculture is an old thing, but it is the key to practicing the concept of big food. The quality of agriculture depends on the strength of the facilities; Rural tourism is not a new vocabulary, but rather a node in the continuous development of rural industries. The prosperity of the industry depends on its popularity. The industrial spillover benefits of rural tourism are obvious, which can not only drive employment, increase income, and promote consumption, but also drive the improvement of infrastructure and public services. It can be seen that it is not only an important component of the tourism industry, but also an important force for rural revitalization. Rural tourism is on the rise and is also experiencing waves of sand washing. While developing well, it is inevitable to encounter some problems. One is homogeneous competition, with some places having one village and one view, simplified replication, insufficient market segmentation, and insufficient development of unique advantages. The second is to carry out large-scale demolition and construction, and in some places, urban landscape renovations have been carried out, losing the rural flavor and even failing to protect traditional villages. Thirdly, there is blindness. Some blindly embark on tourism projects, but the industrial chain is not connected, resulting in more homestays and fewer tourists; Some may seem lively, but they don't have good revenue, gather popularity, but find it difficult to make money. It is for this reason that this year's No. 1 central document proposed to implement the high-quality project of rural leisure tourism and promote the upgrading of rural home stay. The high-quality development of rural tourism should start from two aspects. Explore the strengths of rural tourism. Rural tourism should awaken the dormant resources of rural areas and activate the enthusiasm for entrepreneurship and innovation. However, this cannot be achieved solely by increasing investment. Rich cultural elements and diverse natural landscapes are widely scattered in rural areas, making them a unique resource for rural tourism. Rural tourism should highlight the characteristics of various rural areas, inherit agricultural civilization, and explore and utilize local culture and agricultural culture. Rural tourism can also be trendy. We need to increase creative design, incorporate fashion elements, launch a batch of high-quality agricultural tourism products, and promote the deep integration of agriculture, tourism, culture, and health. During this process, excessive commercialization should be avoided, for example, rural homestays should be surnamed "min", and if both are changed
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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