New Policy Implementation Full Moon Real Estate Market Activity Enhancement
2023-10-09
On October 9th, the Economic Reference Daily published an article titled "The Full Moon of the New Deal's Implementation Promotes the Activity of the Real Estate Market". The article states that during the recently passed "Golden Week" of the Mid Autumn Festival and National Day, the real estate market has become increasingly popular. Along with policy adjustments, policy measures such as lowering down payments, lowering interest rates, "buying a house but not a loan", lifting purchase restrictions, and providing tax subsidies have been introduced one after another. Various real estate companies engage in multi-channel and fancy marketing, offering discounts, property fees, parking spaces, golden eggs, night markets, art exhibitions, and fun activities to attract home buyers. Although the real estate market transactions have rebounded, industry insiders point out that the year-on-year decline in housing transactions is still significant, and further policy efforts are needed to stabilize market expectations and promote the stable operation of the real estate market for a longer period of time. Real estate companies engage in fancy marketing and increase profits. The reporter learned that Qingdao Green City launched live streaming activities during the two festivals. Popular red houses can enjoy a gift package worth 99 yuan to 200000 yuan for purchasing a house. The three major new houses on sale have launched promotional activities such as housing discounts, parking space discounts, and property fee giveaways. Hisense Real Estate has linked multiple properties in Qingdao and launched the "7 major 'price' periods with peace of mind and high purchase" activity. Buyers can enjoy a maximum discount of 200000 yuan, while also receiving a tourism fund of 10000 yuan and a property fee of 10000 yuan. The Excellence North China region has launched the "Wuling Storm" action, providing opportunities to select Wuling Hongguang MINI for home purchases, purchase rough materials for decoration, and purchase a house for parking spaces. Multiple new projects in Shenzhen have launched promotional activities, with discounted and one price listings focused on "cost-effectiveness". Most new offers can enjoy a certain discount based on the recorded price, with a general discount ranging from 8.6% to 9.5%. Taking a real estate project in the Liantang area of Luohu in Shenzhen as an example, the project launched a nationwide brokerage activity, and successfully introducing customers to buy a house can earn a commission of 80000 to 120000 yuan. Against the backdrop of policy dividends and real estate enterprise concessions, the activity of new home transactions in multiple regions has significantly increased. During the festival, the reporter came to the Jinmao Mansion in Putuo, located in the Zhongwai Ring Road of Shanghai, and saw more than ten groups of homebuyers taking a look under the guidance of salespeople. A salesperson introduced that during the "Golden Week" period, the number of project visits exceeded 100 groups per day, with a maximum of over 300 groups at most; The number of completed units can reach over half a month in one day. In terms of the second-hand housing market, the activity of viewing and trading volume has also significantly increased. The store manager of a well-known intermediary in Puxi, Shanghai, stated that many landlords who are selling in good faith have already made significant price concessions. A small intermediary broker in Pudong, Shanghai also stated that there is almost no time to rest during the golden week, and the introduction of various favorable policies has strengthened the confidence of homebuyers. Previously, policies continued to limit demand, but now they encourage both hard and improved demand. Homebuyers feel that policies have begun to shift, so they need to take action quickly, "he said. The market has rebounded compared to the low points in July and August, "said an intermediary in the Shuangjing area of Chaoyang District, Beijing. Taking the Apple community in their responsible area as an example, the trading volume in July and August was still in single digits, but in September, the trading volume in the community had reached 15 units. The agent reported that there is currently a large supply of second-hand houses, and there have been new changes in the demand of homebuyers, with higher requirements for living environments. Therefore, unlike in the past, except for school district houses, some "old and dilapidated" houses are more difficult to sell, with newer housing ages and community products
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：XinhuaNet
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