Promote the integrated development of cultural, sports, and tourism
2023-10-08
Since the beginning of this year, a series of major international events, from the Chengdu Universiade to the Hangzhou Asian Games, have gathered global attention and attracted the participation of the whole nation. They have also driven the integrated development of cultural, sports, tourism and other related industries. How to seize the opportunity of the competition, further meet the "demand" of mass cultural consumption, release the "positive energy" of sports industry, and drive the "traffic" of the tourism industry, is worth in-depth consideration. With the improvement of people's living standards, "traveling with sports events" has become a way of life. In September of this year, the General Administration of Sport of China issued a notice on organizing sports consumption promotion activities using major sports events as an opportunity, proposing to closely communicate and cooperate with the cultural and tourism departments, strengthen the planning and implementation of cultural, sports, and tourism activities in one, and launch a batch of high-quality sports+cultural tourism integration industry projects, providing policy support for related industries. The integration of cultural, sports, and tourism development is timely, but we should not blindly advance. We should find suitable paths for overall planning and stable development. On the one hand, we need to inject more soft power into hard infrastructure. The successful hosting of major international events cannot be separated from the construction of supporting facilities, the upgrading of urban construction, and the optimization of social services and the influence of urban civilization. By building a consumption scene that integrates cultural, sports, and tourism, not only can domestic competition participants be attracted to the host city as a tourist destination to the greatest extent, but it can also allow them to immerse themselves in local cultural characteristics and reap spiritual enjoyment. From the practice of the concept of "organizing competitions", "operating cities", "promoting industry", and "benefiting the people" at the Chengdu Universiade, advocating the concept of "life sports" as a new trend, to the concept of "green, intelligent, thrifty, and civilized" at the Hangzhou Asian Games, with the goal of "running a good event and improving a city", not only fully demonstrating the "rule of China" and "wisdom of China" in the integration of cultural, sports, and tourism development, It also provides an important paradigm for various regions to further promote the integration of cultural, sports, and tourism development. On the other hand, greater effort should be put into soft promotion. Currently, there are many types of competitions such as marathons and cycling events, and there is also a lot of international promotion done. However, there is still room for breakthroughs in events with unique competitiveness and regional advantages. In the final analysis, hardware construction and promotion must rely on the hard power of the event itself in order to truly gain the necessary influence and drive the mutual improvement of the sports and tourism industry. To this end, we need to attract more domestic and foreign resources to cooperate and achieve win-win results, and promote the integration of multiple business formats to support the hosting of events and enhance the enthusiasm of the entire population for participation. With the accumulation of more and more experience and the cohesion of the sports enthusiasm of the general public, China's cultural and sports tourism industry will inevitably develop with a strong foundation, combining China's excellent traditional culture with the development of advanced industries, and creating more international event brands of our own, so that the people can obtain more material and spiritual satisfaction from the integration of cultural, sports and tourism development. (New News Agency)
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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