Cultural and tourism consumption is hot, and domestic demand is strong
2023-10-06
On the sixth day of the Mid Autumn Festival National Day holiday, the cultural and tourism market continued to heat up. At the foot of the Great Wall in Qinhuangdao, Hebei, enjoy the magnificent scenery and experience the profound culture; In Xinyang, Henan, enter the beautiful countryside, admire autumn scenery, taste autumn charm, and enjoy the fruits of autumn; In Haikou, Hainan, stroll through tourist resorts and leisure blocks, watch performances, taste delicious food, buy good things, and enjoy a "one-stop" cultural, commercial, and tourism consumption experience... Cultural and tourism consumption is an effective way to expand domestic demand and an important carrier to meet the people's needs for a better life. This Mid Autumn Festival National Day holiday, China's demand for cultural leisure and tourism travel is concentrated and released, with a deep integration of culture and tourism. New formats, models, and supplies are constantly emerging, making tourism travel a popular choice. The Data Center of the Ministry of Culture and Tourism predicts that the tourism popularity during the Mid Autumn Festival and National Day holiday will reach a new high, with domestic tourism trips expected to reach 896 million people, an increase of 86% year-on-year, and a domestic tourism revenue of 782.5 billion yuan, an increase of 138% year-on-year. The popularity of holiday cultural and tourism consumption reflects the vigorous vitality and huge potential of the consumer market, highlighting the strong domestic demand driving force of China's economy. The cultural and tourism industry is accelerating its recovery, and multi format bookings are hot. "Playing with adults and children is especially enjoyable," said Wang Han, a tourist who has just experienced the catapult roller coaster project in the newly opened "Mini World · Adventure Mountain" amusement zone of Shenzhen Happy Valley theme park. The diverse buildings and colorful decorations attract many tourists to take photos, and various immersive themed amusement devices provide diverse experiences for people. Three days before the holiday, Shenzhen Happy Valley received nearly 100000 tourists. Experience the charm of intangible cultural heritage during the journey, and new experiences bring new gains, "said Li Shan, a Sichuan tourist who is experiencing the intangible cultural heritage works of group fans in the Longhu Mountain Scenic Area of Jiangxi. The Longhu Mountain Scenic Area combines intangible cultural heritage and innovates the supply of holiday products to meet the constantly escalating demand for cultural and tourism consumption. It offers on-site handicrafts such as group fans and lanterns, as well as acrobatic performances such as bowls and jars, allowing tourists to experience the charm of excellent traditional Chinese culture up close. Not only for leisure and entertainment, but also for physical fitness, this holiday was very meaningful, "said Han Fei, a tourist who had just slid off the ski track at the Guangzhou Hot Snow Miracle Indoor Ski Resort. With the deep integration of culture, tourism, and sports, "sports+tourism" formats such as skiing have emerged. During the Mid Autumn Festival and National Day holiday, this ski resort held themed night skiing and snow sports events, and the number of tourists received increased rapidly year-on-year. Since the beginning of this year, the cultural and tourism industries have accelerated their recovery, and the demand for cultural and tourism consumption during the Mid Autumn and National Day holidays has been concentrated and released. According to the data center of the Ministry of Culture and Tourism, in the first three days of the holiday, a total of 395 million domestic tourism trips were made, an increase of 75.8% year-on-year; Achieved a domestic tourism revenue of 342.24 billion yuan, a year-on-year increase of 125.3%. According to booking data from major platforms, there is a high level of attention paid to products and services such as scenic sightseeing, urban leisure, and rural tourism. Bookings for hotels, transportation, scenic spots, and other formats continue to be popular. Innovate market supply and stimulate new vitality in consumption. Starting from the Qianjiang Expressway service area in Hubei, we will arrive at Ecological Lobster City, Chuqian Village Yun Farm, and Moling Village all the way, sharing the joy of abundant harvest of shrimp fertilizer and rice fragrance... During the Mid Autumn Festival National Day holiday, Hunan tourist Sun Yue sets foot on the "Shrimp and Rice Hometown" in Qianjiang, Hubei
Edit：He Chuanning Responsible editor：Su Suiyue
Source：People's Daily
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