Double Festival "tourism consumption is hot, and" reverse tourism "has become a new trend
2023-10-04
Popular tourist attractions such as "one ticket is hard to find", the early morning high-speed service area is bustling with people, and multiple scenic spots have launched a "crowd following" mode... This year's "Double Festival" holiday has seen a surge in tourism consumption. Industry insiders point out that this year's Mid Autumn Festival and National Day have become a "super golden week" that lasts for 8 days. The "Double Festival" holiday is expected to become the busiest holiday in the tourism industry in the past five years. From the perspective of travel destinations, more and more consumers are inclined to choose niche cities for vacation, and "reverse tourism" has become a new trend. The "Double Festivals" travel season is expected to become the busiest "Golden Week" in five years. During this year's "Double Festivals" period, we plan to go on a self driving trip to Henan with our whole family. To avoid highway congestion, we chose to depart at 8 pm. Unexpectedly, it took 4 hours to travel from Chaoyang District in Beijing to Doudian Expressway Service Area. "Ms. Yuan, who lives in Beijing, said," At 12 pm, the expressway service area is still crowded and bustling The National Day "Double Festival in One" has become an 8-day "Super Golden Week". Inspired by the demand for homecoming and reunion on the Mid-Autumn Festival and the demand for travel on the National Day holiday, insiders predict that the tourism market is ushering in the most concentrated travel boom in recent years. At first glance, the Bund of Shanghai is full of people. Even in sparsely populated Tibet, there have been major traffic jams. Unexpectedly, the high-speed service area at 2am is incredibly bustling. On social media platforms such as Weibo, discussions about the "Double Festival" tourism craze continue to circulate. According to Meituan data, as of September 20th, tourism consumption orders (including hotel homestays, scenic spot tickets, transportation, etc.) during the "Double Festival" period have doubled compared to 2019, with a 112% increase in bookings for restaurants and food. According to Ctrip data, on September 29th, the first day of the "Double Festival" holiday, the number of tourists from various regions surged, and tourism orders increased by 20% compared to the first day of this year's May Day holiday. Under the interweaving of multiple demands such as the Mid Autumn Festival, the National Day 'Double Festivals' integration, and the' Asian Games fever ', this year's' Double Festivals' holiday is expected to become the hottest golden week in five years, with a significant increase in service consumption such as scenic area tickets, hotels, and catering, "said Li Jiwei, Vice President of Meituan Research Institute. According to data from the consumer platform "What's Worth Buying", in the past month (August 18, 2023 to September 18, 2023), sales of travel related products have been booming, with orders increasing by 565.28% compared to the same period last year. Since the beginning of this year, the demand for mass travel has accelerated, and the tourism market has shown a comprehensive growth trend. "What is worth buying," said Zheng Xin, the head of the tourism industry. Reverse tourism "and" lying flat tourism "have become new trends during this year's" Double Festivals "period. Many consumers choose niche destinations for vacation to avoid crowds, and" reverse tourism "has become a new trend. According to Ctrip data, third and fourth tier cities have become the "dark horse" for tourism this year. During the "Double Festival" period, the year-on-year growth rate of tourism product bookings in cities such as Zibo, Yanbian, Fangchenggang, Jiuquan, Nanyang, Guangyuan, Chengde, Yichun, Qufu, and Ulanqab was more than 10 times that of last year. In addition to popular cities such as Beijing, Shanghai, Chengdu, Guangzhou, and Hangzhou, we have found that young people are increasingly inclined to choose Handan, Luoyang, Liuzhou, Huai'an, and Yichun with branch lines
Edit：He Chuanning Responsible editor：Su Suiyue
Source：xinhua
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