At present, digital technologies represented by 5G, artificial intelligence, and virtual reality make tourism more convenient and interesting. The reporter learned that in the next step, relevant departments will accelerate the cultivation and development of new products, formats, and scenarios for smart tourism, enriching people's intelligent experience throughout the entire tourism process. Digital technology brings a new gaming experience. "It's so interesting to travel through the Three Holes while interacting with Confucius' disciples," said a tourist wearing MR (mixed reality) glasses at the Three Holes Scenic Area in Qufu, Shandong, while experiencing the "Smart Three Holes" digital tourism project. Not long ago, Shandong Unicom applied new technologies such as VR, AR, blockchain, and metaverse to the "Three Holes" tourism in the "Cloud Tour Qilu" smart cultural and tourism platform project, creating a new scene of cultural digital consumption. This immersive experience makes people, especially children, linger and forget to leave. In the VR interactive experience area of the Hubei Provincial Museum, the audience held a hammer and struck it in the air. The chime of Zeng Houyi, displayed on the LED screen, swayed and emitted corresponding musical sounds. Through the app, visitors can enter the "5G Smart Museum" and observe it through 5G AR navigation and 5G panoramic navigation. It is reported that the Hubei Provincial Museum has achieved full coverage of 5G networks and will implement more 5G applications in the future. Currently, multiple parties are using cultural and tourism integration, virtual and real integration, and other methods to deeply involve tourists and participate in interactive experiences, creating new digital cultural and tourism products, new formats, and new scenarios. According to the Ministry of Culture and Tourism, it is estimated that the 24 national smart tourism immersive experience new space online dissemination audiences reached 340 million people this summer, becoming a popular check-in destination for summer tourists and a new growth point in the cultural and tourism market. For example, the tourist volume of the Shanghai Planetarium increased by 323% year-on-year, and the revenue increased by 482%; The "Yellow Crane Tower at Night" has received approximately 220000 tourists, with ticket revenue of approximately 22 million yuan, a year-on-year increase of 177% and 244%, respectively. Through the organic integration of digital technology and cultural tourism space, 24 immersive new spaces for national smart tourism have effectively promoted the 'revitalization' of thick cultural tourism resources and improved the tourism experience of tourists, "said Wang Heyun, a first-class inspector of the Resource Development Department of the Ministry of Culture and Tourism. Policy support injects vitality into development. The reporter noted that efforts are being made from ministries to local governments to further promote the deep integration of digital technology and cultural tourism. The Notice on Strengthening the Collaborative and Innovative Development of 5G+Smart Tourism jointly issued by the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism proposes to strive for the basic improvement of 5G network construction in China's tourism venues, significant improvement in the level of 5G integrated application development, continuous enhancement of industrial innovation capabilities, and the prosperity and scale development of 5G+smart tourism by 2025. The notice also proposes a new experience of innovative 5G+smart tourism services. Promote online service models such as cloud tourism and cloud live streaming, enhance tourist experience, and enhance tourist perception. Guide the scale development of application scenarios such as 5G+4K/8K ultra high definition video, 5G smart tour, and 5G+VR/AR immersive tourism, to meet the needs of tourists in the entire process of tourism smart experience. We will encourage all sectors of society to explore a policy environment conducive to the transformation of innovative achievements in 5G+smart tourism, and cultivate a group of 5G+smart tourism innovations
Edit：Hu Sen Ming Responsible editor：Li Xi
Source：XinhuaNet
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