New cultural and tourism products bring new consumer experiences
2023-09-27
Currently, immersive cultural tourism is favored by tourists. Immersive Performance, Immersive Night Tour, Immersive Exhibition Exhibition, Immersive Street... Recently, at the 2023 Beijing Cultural Forum "Cultural Tourism Integration" parallel forum, the first batch of 24 pilot projects for cultivating immersive new spaces for smart tourism in China were officially awarded. What new experiences does immersive tourism bring? How to promote high-quality development of related industries in the next step? The reporter conducted an interview. Smart tourism integrates innovative development, and immersive products are favored to enter the Chang'an Twelve Hour Theme Block in Qujiang New District, Xi'an, Shaanxi, with a strong cultural atmosphere. On the Shangyuan Ankang Stagecourse, the actors restored the famous Tang Dynasty painting "The Painting of a Lady with Hairpin Flowers"; In the green mountains and waters of the Red Dragon in Xianshan, we have a conversation with "Bai Juyi" from afar... as we walk and watch, our vision, hearing, and emotions gradually deepen with each performance, immersing ourselves in this wonderful interpretation of history and culture. Walking in the theme block of Chang'an Twelve Hours, the characters in different stories inject more vivid elements into this immersive space scene of smart tourism. This Tang Culture Experience Theme Block integrates Tang music, dance performances, cultural and social leisure, and provides visitors with a visual experience of Tang culture through virtual reality means. In recent years, the cultural and tourism market in China has developed rapidly, and immersive cultural and tourism products are becoming increasingly popular among tourists. In key tourist cities such as Beijing, Shanghai, Hangzhou, Wuhan, and Chengdu, "immersive" has become a hot topic for tourists to search for tourism products. In order to promote the integrated and innovative development of smart tourism, the Ministry of Culture and Tourism has carried out pilot work on the recommendation, selection, and cultivation of new immersive experience spaces for smart tourism. Recently, it announced the first batch of 24 selected projects, promoting the industrialization, standardization, and large-scale development of new immersive experience spaces for smart tourism in China. The relevant person in charge of the Ministry of Culture and Tourism stated that the immersive experience of smart tourism in new spaces refers to the use of digital technologies such as augmented reality, virtual reality, artificial intelligence, and the integration of cultural creativity and other elements, relying on tourist attractions, vacation areas, leisure blocks, industrial heritage, museums, or related spaces, through cultural tourism integration, virtual reality integration, and other methods, A new tourism product and consumption scene formed by allowing tourists to deeply engage and interact with each other. The popularity of immersive tourism is due to the continuous efforts of the supply side to meet new market demands. "Professor Liu Min from the School of Tourism at Beijing United University believes that from a supply perspective, new technologies such as the Internet and virtual reality are accelerating their application in the field of culture and tourism, driving continuous innovation in smart tourism supply such as immersive tourism. From the perspective of demand, tourism consumption shows a clear trend of personalization and diversification, and tourists have a stronger demand for new products that integrate culture and tourism, providing broad space for innovative development of culture and tourism. In the 12 Hour Theme Block of Chang'an, the "IP+Night Tour" model has formed three unique "night economy" sectors: night performances, night tours, and night markets, attracting more tourists to slow down and experience deep experiences, effectively increasing the overnight visitor rate, and driving the development of industries such as catering, hotels, leisure, and entertainment. Promote the deep integration of culture and tourism, inject new impetus into the recovery and expansion of consumption, climb famous buildings at night, and the river breeze bursts. "On the Yellow Crane Tower at Night" is a wonderful performance in Wuhan, Hubei, with classic poetry and travel scenes looming
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：people.cn
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