Mooncakes are more popular at affordable prices when they come on the market
2023-09-27
As the Mid-Autumn Festival approaches, the consumption of moon cakes is on the rise. What are the new changes and trends in the mooncake market this year? Does the skyrocketing price of mooncakes still exist, and has the packaging of mooncakes become slimmer? A reporter from Economic Daily conducted a visit to address relevant issues. On September 25, the reporter saw that the mooncakes with the attributes of cultural and creative products were very popular among consumers at the Xinye Plaza store, Youyi Road, CR Vanguard Supermarket, Meijiang Road, Hexi District, Tianjin. Gao Xu, the sales manager of Xinye Plaza Store, Youyi Road, CR Vanguard Supermarket, said: "This year, the sales of traditional mooncakes such as Wufangzhai mooncakes and Guishunzhai mooncakes are good, especially the sales of affordable handmade mooncakes are relatively high due to the variety of promotional means; Wenbo mooncakes, co branded mooncakes, low sugar mooncakes and other characteristic mooncakes are favored by special consumer groups. Although the unit price of each box is higher than that of traditional mooncakes, the sales are not inferior." The main theme of the Xiamen mooncake market this year is also innovation. Crayfish fresh meat filled mooncakes, pickled vegetables fresh meat filled mooncakes... At a "popular" Chinese pastry counter in Xiamen SM City Square, various creative filling mooncakes have attracted many consumers to try them out. The price is also quite affordable. Crayfish fresh meat filled mooncakes cost 4.9 yuan per piece, pickled vegetables fresh meat filled mooncakes cost 3.9 yuan per piece, and the "skyrocketing mooncakes" have almost disappeared. The unique Minnan style cake has always been loved by the people of old Xiamen. This year, many businesses continue to write articles on Huibing. Xiamen Airlines launched a traditional Minnan cake gift box for auspicious and auspicious gatherings. Xiamen's time-honored brand, Zaolong, has chosen "bigger than face" as its advertisement for Minnan Huibing. The emergence of "co branded products" is also a major new trend in the Xiamen mooncake market. Ruxia Aviation Kitchen and Ahuatian jointly launched the "Laiqu Flying" mooncake gift box. There are also bakeries offering the "Good Persimmon Peanut" mooncake gift box, which shapes the mooncake into peanuts, persimmons, and other shapes. The reporter visited Guanshengyuan Food Factory Group Co., Ltd., a time-honored enterprise located in Jiangbei New Area, Nanjing, Jiangsu. On the fully automated production line, each piece of mooncake undergoes intelligent quality testing and is then divided into boxes and transported to Anhui, Hubei, Shanxi, and other places. In order to promote a new consumer trend, our mooncakes are packaged in a simple and flavorful manner. This year, we have added products with flavors such as' Yangzhi Ganlu+Lime ',' Purple Potato+Caramel ', and Dahongpao, which are popular among young consumers.' Wang Jian, Deputy General Manager of Nanjing Guanshengyuan Food Factory Group Co., Ltd., said that since August, 30 offline stores in Nanjing Guanshengyuan have launched 23 gift boxes and 11 bulk mooncakes, all of which are cost-effective products. Packaging slimming walked into the Jinrunfa chain supermarket on Caochangmen Street in Gulou District, Nanjing. Mooncakes were prominently placed at the entrance of the supermarket. This year, the price of mooncakes ranges from tens to hundreds of yuan, and the most expensive mooncakes do not exceed 450 yuan. "Under the display of the salesperson at the counter, the reporter saw that most mooncake products packaged in gift boxes are packaged in one to two layers, and a small number of high-end gift boxes are packaged in three layers, mainly made of paper boxes and iron boxes. The reporter visited multiple shopping malls in Xiamen and found that this year's "skyrocketing" gift boxes paired with high-end tea, tea sets, and alcohol have disappeared, with the vast majority of gift boxes in the market ranging from tens to over 300 yuan. From the overall situation of the Tianjin market, the packaging of gift boxes is more
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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