This year's Mid Autumn National Day 8-day holiday will start with appreciating the moon. The leading Mid-Autumn Festival, whether consumers can live a comfortable and satisfied life, directly affects whether this Golden Week can get "five-star praise". As a grand traditional Chinese festival, people endow the Mid-Autumn Festival with the mellow connotation of "the moon is born on the sea, and the horizon is the same time", and hope that it can better enrich the real life today. After all, consumers at this time are not only discussing which filling of mooncakes with "five kernels" or "jujube paste" is more delicious, but also focusing more on the sense of experience, hoping to meet their own needs more during the consumption process. Recently, when launching the Mid Autumn Festival cultural consumption package, various regions have spared no effort to create a new choice of entertainment that combines cultural, fireworks, and technological elements. Various moon watching, Hanfu amusement parks, and national style markets have integrated traditional culture and fashion trends into the intersection of the "Moonlight Economy", "Family Joy", and the new generation, injecting new vitality into the Mid Autumn Festival holiday consumption and stimulating new consumption scenes. The unique Mid Autumn moonlight is combined with the already large-scale night economy to innovate gameplay. In Hainan, tourists have the opportunity to enjoy the autumn sea scenery by helicopter or cruise ship; At the "Mid Autumn Festival Climbing Night" party at the Yellow Crane Tower in Wuhan, tourists can compose poems and interpret Tang poetry into the scenery; In Zhuhai, the mini cruise ship "Nezha" will carry passengers on a 360 degree tour of Lingdingyang; In Guilin, the "beauty" of Longji Dong Village and the brightness of the bright moon in the countryside will always turn into a touch of nostalgia... Benefiting from the good momentum of tourism recovery and the increasing demand of consumers for travel, the traditional custom of enjoying the moon has been expressed at various levels, adding a new footnote to the Mid-Autumn Festival that has lasted for thousands of years in 2023. Studying the way Mid Autumn Festival is celebrated cannot be separated from cultural and experiential elements. It seems that there is only one day on the 15th day of the eighth lunar month, but the types of consumption that can be carried on the Mid-Autumn Festival are not narrow at all. In addition to playing, using culture to carry holiday life has also opened up some consumer pain points, such as what consumers who do not eat mooncakes eat during the Mid Autumn Festival, and what local residents who have not purchased train tickets or air tickets play during the Mid Autumn Festival. Many places will open immersive and interactive Chinese style markets, allowing vendors and tourists to wear Tang costumes and Hanfu, purchase cultural and creative products, participate in "script tours", watch literary performances, taste specialty snacks, and experience the unique fun of being in new cultural scenes. These fresh life scenes have shown people the enormous appeal of "new night state" consumer products and new scenes, and have also proposed new ideas on how to better meet more consumer needs. Personalized consumption demand will inevitably drive diversified consumption methods. The wonderful night of the Mid Autumn Festival has opened the "Moonlight Treasure Box" for the super long holiday, and we look forward to the 8-day holiday bringing more surprising experiences. (New News Agency)
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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