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Economy

Liquor companies vying for the market for young people should not "harm" minors

2023-09-21   

The shape of this ice cream is like a wine bottle. When the child bought it, I was startled and thought she was drinking. "In early September, Ms. Zhang from Zaozhuang, Shandong, came home from work to see a fourth grade elementary school child holding something in the shape of a wine bottle. Upon asking, she realized it was ice cream. Ms. Zhang said that this summer, the children bought all kinds of ice cream from the grocery store near their home and school, including some alcohol ice cream, some of which were the same shape and packaging as the wine bottle, which worried her very much, "for fear of affecting the physical and mental health of the children". From alcohol ice cream to bottle ice cream, this summer, ice cream "wine" is thriving. In a recent interview with a reporter from Rule of Law Daily, several experts said that liquor companies may launch new products such as alcohol ice cream and bottle ice cream to seize the market for young people. This may be understandable, but do not "harm" minors. It is recommended that market regulatory authorities strengthen supervision and introduce corresponding standards. Prosecutors can also file public interest lawsuits to promote market regulation and safeguard the legitimate rights and interests of minors. Ice cream "wine" is very popular. Many young people eat ice cream. According to a previous survey, online shopping platforms, takeaway platforms, Maotai ice cream, Madeier rum flavored ice cream sticks, Shaoxing rice wine ice cream sticks and other products sell very well. Some products have more than 50000 after-sales evaluations. Offline, various types of alcoholic ice cream are even more popular, with many small shops selling them, some of which are also located near primary and secondary schools. These alcoholic ice creams are mostly not labeled with alcohol content, and when consulting customer service, some are referred to as "trace" or "small amount"; Whether on the outer packaging of ice cream or when sold by merchants, there are mostly no risk warnings such as "the product contains alcohol" or "minors are not allowed to eat". For the question of whether minors and even elementary school students can consume this type of ice cream, most of the answers provided by businesses are "can be consumed with peace of mind" or "can be consumed in small quantities". In this survey, the reporter found that many businesses sell ice cream that not only has the essence of "wine", but some also have the appearance of "wine". According to incomplete statistics, there are nearly 10 types of ice cream bottles currently on sale in the market. If the outer packaging of an ice cream is printed with a picture of German black beer, tear open the outer packaging to reveal the ice cream in the shape of a beer bottle. The reporter tasted it and found that the "beer cap" is made of chocolate crispy skin and can be "opened" like a bottle cap. Ice cream has a taste of alcohol. On the internet, some netizens commented on this bottle of ice cream, saying: "The feeling of opening the bottle cap is close to real, giving it a feeling of drinking alcohol" and "A burst of milk is irresistible". There is also an ice cream launched by the Baijiu brand, whose selling point is "0% alcohol but has the strong flavor of wine", and its appearance design is almost the same as that of the wine bottle. Some netizens said, "Eating ice cream is like drinking alcohol, but the taste of the alcohol is a bit light, which can hook up the addiction." While the ice cream is shaped like a bottle, some promotional slogans are also very eye-catching, and some even combine drinking scene language, such as "I do it, you 'change'", "Why can adult ice cream be 'changed'? - Because no one cares", "Being an adult is so good, who wants to be a baby", and so on. During the interview, the reporter found that alcohol ice cream and bottle ice cream are the food of choice

Edit:Hou Wenzhe Responsible editor:WeiZe

Source:legal daily

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