This past summer, short videos about dopamine dressing have swept the internet. The protagonist in the camera is dressed in different colorful costumes, and this strong color contrast makes the viewer feel happy. Research has shown that this is because visual stimuli release more dopamine in the body, thereby affecting emotions. Why can dopamine bring happiness to people? Can "dopamine dressing" really promote dopamine secretion? With these questions in mind, a reporter from Science and Technology Daily interviewed relevant experts. The secretion of dopamine can affect human emotions. To understand "dopamine dressing", the first step is to understand what dopamine is. Dopamine is a neurotransmitter in the brain that serves as a chemical messenger to transmit neural signals between neurons, thereby regulating neural activity. "Liu Bin, a neurosurgeon at the 301 Hospital of the People's Liberation Army, told reporters that dopamine is mainly distributed in certain areas of the brain, such as the basal ganglia, prefrontal lobe, and hypothalamus. Dopamine is involved in various physiological and pathological processes, including reward mechanisms, emotional regulation, and motor control. Zhao Shaoling, a postdoctoral fellow at the Beijing Institute of Brain Science and Brain like Research, stated that although dopamine is closely related to the regulation of multiple functions in the human body, its most well-known aspect still plays an important role in the cognitive emotional interaction. The secretion of dopamine has a wide impact on human emotions and is believed to be related to emotions such as happiness and excitement. In different pathways of dopamine, the neural circuit from the ventral tegmental area of the brain to the nucleus accumbens controls the reward system, and these neurons increase their activity when a happy event occurs or when an expected happy event is about to occur, "Zhao Shaoling said. Due to its important role in regulating emotions, dopamine has long been considered a 'happy substance'. So it seems that capturing dopamine captures happiness. To pursue happiness, simply promote the secretion of dopamine. But is it really so easy to get happiness? Liu Bin believes that dopamine does not bring us pure happiness, but addiction. In fact, the dopamine action loop mentioned above is also the main site of action for some addictive drugs. Dopamine is not the only neurotransmitter related to emotions in the human body. Serotonin, which makes people feel at ease and calm, oxytocin, which is closely related to 'love', and endorphins that help with pleasure, all play an important role in regulating emotions, "Liu Bin said. Whether "dopamine dressing" is related to dopamine secretion is not yet known. Psychological scientist Dawn Karen first proposed the concept of "dopamine dressing" in his book "Wearing the Best Life". Zhao Shaoling believes that this concept only borrows the function of dopamine in regulating emotions, that is, by wearing clothes, people become happier, more positive, and more energetic. Any outfit that meets such a standard and efficacy can be called "dopamine dressing". As for whether this dressing style is really related to dopamine secretion, there is currently no scientific research to provide support. Matt Johnson, a marketing psychology professor at Holt International Business School, once stated that a person's clothing can affect their self-image. "Dopamine is responsible for predicting others' reactions to our clothing and measuring how we learn from the social world
Edit：GuoGuo Responsible editor：FangZhiYou
Source：gmw.cn
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