This year's Mid Autumn Festival National Day holiday is expected to usher in a new peak in passenger flow. Before the arrival of the new peak tourism season, Guangdong has taken frequent actions. The 2023 Guangdong Culture and Tourism Industry Investment and Financing Matchmaking Conference (hereinafter referred to as the "Matchmaking Conference") and the 2023 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Tourism Expo") were held one after another. This is the first provincial-level cultural and tourism industry grand event after the smooth transition of the epidemic. It not only showcases a wealth of cultural and tourism products and diverse services, but also demonstrates the strong connectivity of Guangdong's cultural and tourism industry. Culture and tourism are deeply integrated with various aspects such as finance, technology, agriculture, and transportation, injecting a continuous stream of "living water" into the industrial development of tourism destinations. Connect finance to expand financing channels for cultural and tourism enterprises. Guangdong is a major province of culture and tourism, with a strong foundation in the cultural and tourism industry, a high degree of marketization, and active investment in cultural and tourism. According to the Provincial Department of Culture and Tourism, in recent years, Guangdong has deeply implemented the strategy of integrating cultural and tourism development, strengthened support for the construction of key cultural and tourism projects, promoted the upgrading and upgrading of cultural and tourism consumption, and promoted the vigorous development of new business formats. The added value of cultural and related industries and main tourism indicators have consistently ranked first in the country. From January to August this year, the province received 447 million tourists, a year-on-year increase of 42.6%, and achieved a total tourism revenue of 575.69 billion yuan, a year-on-year increase of 98.7%, respectively recovering to 87.9% and 91% of the same period in 2019; The number of tourists received and the total tourism revenue in the province during the summer exceeded the pre epidemic level, becoming the "hottest" summer tourism peak season in the past five years. The development momentum of Guangdong's cultural and tourism market is strong and steadily improving. As the "aorta" of the cultural and tourism industry, the survival of cultural and tourism enterprises is crucial. Since 2017, Guangdong has held seven consecutive matchmaking conferences aimed at further expanding financing channels for cultural and tourism enterprises, and promoting the construction of a provincial-level cultural and tourism investment and financing system. Over the past seven years, a total of 2510 projects from 29 provinces have participated in the conference, 55 local government departments have carried out investment promotion, 74 projects have conducted on-site roadshows, and over 400 cultural, tourism, and financial institutions have participated in the docking. How effective is the docking process? At this matchmaking meeting, 9 banks and 12 enterprises signed bank enterprise credit contracts on site, involving an amount of 18.605 billion yuan. Five key cultural and tourism projects were signed for cooperation on site. The reporter noticed that the nine banks include not only the "four major banks" such as Industrial and Commercial Bank of China, but also commercial banks such as Ping An Bank and Guangzhou Bank. The 12 cultural and tourism enterprises that have received credit include strong and stable cultural and tourism "main forces" such as Guangzhou Tower, Aofei Entertainment, Zhengjia Group, Lingnan Business and Tourism, as well as traditional scenic spot hotel enterprises such as Baomo Garden and Sanying Hot Springs. According to insiders in the financial system, the proportion of loans from cultural and tourism enterprises is not high. This year, many banks have been more active in providing loans and credit for some high-quality cultural and tourism enterprise projects, indicating that capital is to some extent optimistic about the development prospects of the cultural and tourism industry. Guangdong takes advantage of this opportunity to strengthen the deep connection between finance and cultural tourism, which will further assist the healthy development of cultural tourism enterprises and upgrade the cultural tourism industry. Connecting technology to enhance digital management efficiency Guangdong is a major province in science and technology. How to rely on its technological development advantages to empower the development of the cultural and tourism industry has always been a world-class tourism destination for Guangdong
Edit：Hu Sen Ming Responsible editor：Li Xi
Source：GD TODAY
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